Social Media Strategist

About the Role:

We are seeking a talented and driven Social Media & Brand Strategist to join our team, focusing primarily on Instagram with secondary emphasis on YouTube and Pinterest. This role is ideal for someone with a strong background in social media, whether from an agency, brand, or content creator background. As an individual contributor, you will work closely with agencies and freelancers for support while playing a key role in building and engaging an audience, driving reach, and ensuring all strategies align with our brand principles.

Responsibilities

• Develop and Implement Social Media Strategies:

• Create and execute comprehensive social media strategies for Instagram, focusing on building brand awareness, increasing engagement, and driving audience growth.

• Support secondary platforms like YouTube and Pinterest to expand brand presence and reach.

• Align all strategies with overarching brand principles and business objectives.

• Content Planning and Creation:

• Collaborate with content creators, designers, agencies, and freelancers to develop engaging and on-brand content that resonates with our target audience.

• Manage content calendars, ensuring timely and consistent posting across all platforms.

• Audience Growth and Engagement:

• Utilize data-driven insights to identify growth opportunities and optimize strategies for audience development and increased engagement.

• Engage with followers, respond to comments and messages, and foster a strong online community.

• Performance Tracking and Reporting:

• Monitor and analyze social media performance metrics, providing regular reports on key KPIs such as reach, engagement, follower growth, and conversion rates.

• Use insights to adjust strategies and improve outcomes continuously.

• Stay Up-to-Date with Trends:

• Keep abreast of social media trends, platform updates, and emerging technologies.

• Recommend and implement innovative strategies to stay ahead in the ever-changing social media landscape.

Requirements:

• A minimum of 2-5 years of proven experience as a Social Media Strategist, Social Media Manager, or similar role, with a strong emphasis on Instagram.
• Experience working with or for brands, agencies, or content creators to grow social media presence.
• Deep understanding of Instagram, YouTube, and Pinterest, including algorithms, best practices, and content trends.
• Strong analytical skills with the ability to interpret data and adjust strategies accordingly.
• Excellent communication and writing skills, with a knack for creating engaging content.
• Ability to work independently and manage multiple projects in a fast-paced environment.
• Bachelor’s degree in Marketing, Communications, or a related field is preferred

Why Join Us?

- Opportunity to make a significant impact on PopSockets' social media presence.

- Collaborative and dynamic work environment.

- Competitive salary and benefits package.

- Continuous learning and professional development opportunities.