Digital Marketing Manager

Reporting to the Marketing Director, the individual will be responsible for planning, managing, optimizing, and analyzing the performance of media campaigns in specific regions on behalf of our client.

RESPONSIBILITIES

• Plan the marketing mix for specific countries to maximize effectiveness across various products, including both performance-driven and branding campaigns.
• Optimize existing campaigns while identifying new growth opportunities.
• Set up campaigns in Adserver, ensuring proper tracking and data visibility.
• Create design briefs for brand and performance campaigns, including banner content.
• Proofread creative work produced by agencies for the assigned markets.
• Regularly evaluate media efforts with a focus on ROI and targets.
• Report on campaign performance on a weekly basis.
• Build strong internal connections to ensure collaboration between departments, particularly with other marketing teams (Affiliates, SEO, and PPC) to maximize results.
• Adapt quickly and effectively to market changes.
• Achieve department and personal KPIs as set by management.
• Report any irregularities in traffic.
• Monitor the agency's marketing spend to ensure alignment with agreed budgets.
• Be available to work evenings and weekends as required by the business.

SKILLS AND REQUIREMENTS

• A minimum of 2 years of experience in a digital marketing management role within the iGaming industry.
• A degree in Marketing or a post-graduate marketing certification.
• Experience in digital media buying and optimization.
• Fluency in both written and spoken English (additional language skills are an advantage).
• Experience working on performance marketing campaigns and brand campaigns (TV, Programmatic, Digital TV, PPC, SEO, and Social Media).
• Familiarity with Adserver tools and various creative formats.
• Knowledge of tags and GTM is advantageous but not required.
• Strong communication and interpersonal skills.
• Excellent project management and negotiation abilities.
• Strong problem-solving skills.
• Ability to work both independently and as part of a team.
• A positive, can-do attitude with the ability to perform well under pressure in a fast-paced environment.
• Flexibility and enjoyment of working in a dynamic environment.
• Proficiency in Microsoft Office, particularly Excel.

WHAT IS OFFERED

• A professional environment with opportunities for career progression.
• Private health and dental insurance.
• Daily breakfast and lunch, tailored for all dietary needs (an estimated savings of approximately €3,000 annually).
• Wellness allowance.
• Birthday leave.
• Company and team-building events.
• A relocation package to Malta, including a flight and two weeks of accommodation.
• Flexible working hours.