Reporting to the Marketing Director, the individual will be responsible for planning, managing, optimizing, and analyzing the performance of media campaigns in specific regions on behalf of our client.
RESPONSIBILITIES
- Plan the marketing mix for specific countries to maximize effectiveness across various products, including both performance-driven and branding campaigns.
- Optimize existing campaigns while identifying new growth opportunities.
- Set up campaigns in Adserver, ensuring proper tracking and data visibility.
- Create design briefs for brand and performance campaigns, including banner content.
- Proofread creative work produced by agencies for the assigned markets.
- Regularly evaluate media efforts with a focus on ROI and targets.
- Report on campaign performance on a weekly basis.
- Build strong internal connections to ensure collaboration between departments, particularly with other marketing teams (Affiliates, SEO, and PPC) to maximize results.
- Adapt quickly and effectively to market changes.
- Achieve department and personal KPIs as set by management.
- Report any irregularities in traffic.
- Monitor the agency's marketing spend to ensure alignment with agreed budgets.
- Be available to work evenings and weekends as required by the business.
SKILLS AND REQUIREMENTS
- A minimum of 2 years of experience in a digital marketing management role within the iGaming industry.
- A degree in Marketing or a post-graduate marketing certification.
- Experience in digital media buying and optimization.
- Fluency in both written and spoken English (additional language skills are an advantage).
- Experience working on performance marketing campaigns and brand campaigns (TV, Programmatic, Digital TV, PPC, SEO, and Social Media).
- Familiarity with Adserver tools and various creative formats.
- Knowledge of tags and GTM is advantageous but not required.
- Strong communication and interpersonal skills.
- Excellent project management and negotiation abilities.
- Strong problem-solving skills.
- Ability to work both independently and as part of a team.
- A positive, can-do attitude with the ability to perform well under pressure in a fast-paced environment.
- Flexibility and enjoyment of working in a dynamic environment.
- Proficiency in Microsoft Office, particularly Excel.
WHAT IS OFFERED
- A professional environment with opportunities for career progression.
- Private health and dental insurance.
- Daily breakfast and lunch, tailored for all dietary needs (an estimated savings of approximately β¬3,000 annually).
- Wellness allowance.
- Birthday leave.
- Company and team-building events.
- A relocation package to Malta, including a flight and two weeks of accommodation.
- Flexible working hours.
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iTalent PLUS
A globally recognized and trusted brand that delivers top-tier English language programs in key English-speaking destinations globally, complemented by French instruction in Montreal.
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