Regional BU Head of Marketing

• Responsible for AC Strategy in the region .
• Works with BU & portfolio team to ensure product gaps in market are filled promptly . Also, to ensure the new product launches meet its volume plans.​
• Ensure business targets on GMs, PCRs, EBIT is delivered through appropriate steering.​
• Plan for future course of business in line with the strategy. Ensures set KPIs are met and constantly optimized​.
• Leads local marketing teams and steers regional marketing team to deliver defined project scope in time and considering budget restrictions. ​
• Reports status to global brand strategy, involves all relevant stakeholders, bring required parties together in case of conflicts.​
• Tracks the successful implementation and execution of the marketing concepts in the ​countries according to REACT framework​.
• Reports success stories as well as deviation to initiate counter measures​.
• Identifies potential conflicts between different stakeholders and parties and ensure efficient and successful resolution​.
• Enables countries for successful marketing implementation​.
• Guides, coaches and develops regional Marketing team members as well as target responsibility for the Local User Journey Marketing Manager (CSO).​
• Establish right pull for the product across relevant channel .
• Represent region's voice in global forums .

Requirements

Engineer, MBA with 10+ years' experience in the field of trade business and marketing.