- Responsible for AC Strategy in the region .
- Works with BU & portfolio team to ensure product gaps in market are filled promptly . Also, to ensure the new product launches meet its volume plans.
- Ensure business targets on GMs, PCRs, EBIT is delivered through appropriate steering.
- Plan for future course of business in line with the strategy. Ensures set KPIs are met and constantly optimized.
- Leads local marketing teams and steers regional marketing team to deliver defined project scope in time and considering budget restrictions.
- Reports status to global brand strategy, involves all relevant stakeholders, bring required parties together in case of conflicts.
- Tracks the successful implementation and execution of the marketing concepts in the countries according to REACT framework.
- Reports success stories as well as deviation to initiate counter measures.
- Identifies potential conflicts between different stakeholders and parties and ensure efficient and successful resolution.
- Enables countries for successful marketing implementation.
- Guides, coaches and develops regional Marketing team members as well as target responsibility for the Local User Journey Marketing Manager (CSO).
- Establish right pull for the product across relevant channel .
- Represent region's voice in global forums .
Requirements
Engineer, MBA with 10+ years' experience in the field of trade business and marketing.
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