SEO Analyst

This is a great career opportunity for someone who is looking to join an established international company with vibrant, friendly, and supportive working environment.

Our client offers expert sales and marketing support and strategies to help businesses stand out in today’s competitive marketplace. We use our expertise, knowledge of leading-edge methodologies and passion for people and planet to help accelerate your impact. To assist businesses to transform their marketing approach through the provision of website development and content development plans linked to commercial intent customer search behaviour.

To devise and implement SEO strategies for Growth Partners and the customers of Growth Partners to optimise organic search rankings and maximise the return on investment for all.

• Undertake keyword research and competitor analysis in conjunction with the Digital Enablement Programme outputs
• Undertake keyword research and competitor analysis in conjunction with the Digital Architect outputs
• Conduct technical, content and link-based audits to develop a strategic roadmap to meet growth objectives
• Ensure all Growth Plan roadmap items are delivered on time to a high standard and are communicated effectively to customers
• Keep customers up to date with progress on their growth programme to ensure a high emotional state with the aim of retaining customers for the duration of the Growth Plan programme as requested
• Collaborate with the wider StoryHouse team, developers and any other external agencies to streamline and prioritise the implementation of SEO initiatives as part of each client's ongoing site development work
• Analyse and interpret data to provide actionable insights and recommendations
• Create customised Google Data Studio Dashboard to highlight key performance metrics and discuss in detail with client stakeholders
• Assist with the development of digital campaigns including liaison with StoryHouse or other media agencies
• Ensure all creative elements have been tagged for tracking purposes within major analytics platforms
• Leverage any external media campaigns and identify any major opportunities or risks to SEO performance
• Analyse link profiles to determine areas of strength, weakness, opportunity and threat
• Perform link acquisition tactics such as reclamation or broken link building to strengthen a client’s performance in the market
• Perform content analysis, identifying sub-optimal optimisation elements such as headers, internal links, content depth and relevance to keyword and topic targets
• Write metadata based on quantitative keyword research
• Provide technical recommendations around major areas such as page speeds, schema, Hreflang and crawl depth
• Analyse quantitative keyword research to identify content gaps on client websites. Provide structural recommendations (IA) to capture new and relevant keyword targets to maximise SEO visibility and revenue
• Provide URL optimisations including taxonomy, path and file naming
• Analyse site crawls and log files to provide technical recommendations around crawl errors. Recommend relevant optimisations including redirects, XML sitemaps, meta robots and canonical tags
• Perform site migrations, replatforming, IA restructures and website design refreshes - mitigate risk and maximise performance as required
• Compile and present broad SEO strategy documents which outline thorough research and justifications for the proposed roadmap
• Create content briefs based on quantitative data, seasonal analysis and client insights on promotional campaigns
• Analyse numerous data points across multiple platforms to identify the cause of any dropped visibility or decline in organic performance
• Remain up to date with industry trends and technological developments to assist with maximising the value we provide to clients
• Effectively manage junior resources (such as Virtual Assistants) to maximise efficiency
• All other administrative and technical tasks as required

Requirements

• Minimum three to five years in SEO within a corporate organisation or large agency

• Minimum three + in SEO within a corporate organisation or large agency

• Tertiary qualification in Marketing, Communications, Computer Science or related disciplines preferred

• In depth knowledge of current SEO tools and practices (Ahrefs | Semrush | Google Search Console | Google Analytics)

• Intermediate knowledge of HTML with knowledge of CSS and JavaScript an advantage

• Experience with major analytics platforms

• Skilled in website analysis

• Experience across multiple CMS platforms (WordPress, Silverstripe, Shopify)

• Experience dealing with customers in all communication mediums including email and “face-to-face” meetings over Zoom

• Strong understanding of business operations and goals outside of SEO objectives in order to be able to deal with business owners and understand their business from a commercial perspective

• Preferred experience with eCommerce platforms

• Ability to analyse data and provide evidence-based recommendations

• High level of English ability

• Exceptional stakeholder management skills

• The ability to manage multiple projects

• The ability to work under pressure

• Strategic thinking, logical and analytical problem solver

• Initiative

Job Type: Permanent
Employment Type: Independent Contractor
Schedule: Monday to Friday PH Time 8:00 am - 5:00 pm
Location: Work From Home
Industry: Digital Marketing