Digital Marketing Lead

About BEAME Medical Technology Limited

Be@me is a rapidly expanding digital healthcare startup that is revolutionizing the cosmetic dental industry by making cosmetic dental care more affordable and accessible to everyone. We offer innovative orthodontic solutions for teeth alignment, helping customers live healthy and confident lives. With our international team of medical professionals and state-of-the-art equipment, we provide top-notch orthodontic services tailored to the individual needs of each customer.

Job Duties and Responsibilities

• Take charge of and execute comprehensive digital strategies across multiple regions
• Create, manage, and optimize digital campaigns on various platforms like Meta, SEM, Pmax, YouTube, SEO, and WordPress
• Collaborate closely with the Creative Team to elevate digital ad concepts and content, ensuring they align with overall brand strategies
• Monitor and provide reports on digital performance metrics, identifying areas for improvement and implementing necessary changes to achieve optimal results
• Upload and oversee worldwide digital ads, maintaining consistency and adherence to brand guidelines
• Utilize an ad tracker to analyze and report on the performance of global digital ads
• Conduct thorough market research on competitors and create insightful analysis presentations (PPT) to guide strategic decisions
• Develop and implement SEO strategies to enhance organic search rankings and drive traffic
• Coordinate with content creators to ensure the implementation of SEO best practices
• Create and manage impactful email marketing campaigns to nurture leads and engage customers
• Develop and execute social media strategies to boost brand awareness and drive engagement
• Analyze and optimize the customer journey across digital touchpoints to enhance user experience and increase conversion rates
• Stay updated with the latest digital marketing trends and technologies, leveraging them to enhance the strategy as appropriate

Requirements

We are looking for someone with:

• A minimum of 5-8 years of proven expertise in the marketing or digital industry.
• A history of driving successful multi-channel digital growth.
• Demonstrated proficiency in developing and implementing effective digital strategies.
• Skilled at analyzing digital performance metrics to derive actionable insights.
• Experience with a variety of digital marketing tools and platforms, such as Meta, SEM, Pmax, YouTube, SEO, and WordPress.
• Ability to effectively collaborate with creative teams and stakeholders to optimize digital content and campaigns.
• Excellent interpersonal and written communication skills.
• Ability to work smoothly in cross-functional teams.
• Exposure to the dental, healthtech, or medical industry is a plus.
• Proficiency in creating and delivering engaging presentations.

Benefits