Senior Data Analyst

The Senior Data Analyst will play a critical role in providing data-driven insights and strategic recommendations to our FMCG client. This position requires a deep understanding of data analytics, consumer behaviour, and the FMCG industry in the regional landscape. The ideal candidate will have extensive experience in data analysis, advanced statistical techniques, and data visualization, along with strong communication skills to effectively convey insights to our internal and external stakeholders.

• Regional Data Acquisition overview with other key metrics
• Regional Market View - Interpreting data from paid and owned channels
• Oversee gathering overall data from 13 markets
• Collaborate with capability adoption leads to analyze, translate and formulate the data to arrive at clear insights & plan the next steps
• Expand data & insights into other key digital/social channels – Social listening, Website, CRM

Day to Day Responsibilities Include;

• Instituting and adapting global & regional frameworks across project / and lifecycles, including measurement plans, primary and secondary research, and performance reporting
• Gather insight through regular market check-ins and collaborate with regional clients on strategic conversations to drive growth.
• Develop and maintain comprehensive dashboards and reports to visualize key metrics and performance indicators.
• Collaborate with cross-functional teams, including Account and Tech Adoption, Media Adoption, CRM adoption teams to implement campaign blueprints / use cases and to understand data needs and deliver actionable insights.
• Work closely with the Senior Analytics Lead to drive personalisation strategy performance across the region and communicate actionable insights. Clean, and preprocess large datasets to ensure data quality and accuracy of the results.
• Build market maturity maps by working cross-functionally with the key stakeholders and propose any potential needs to help accelerate those markets
• Stay up-to-date with industry trends, tools, and technologies to continuously enhance analytical capabilities.

Requirements

• Bachelor’s degree in Data Science, Data Analytics, Statistics, Computer Science, Mathematics or a related field.
• 5+ years of experience in data analysis, preferably in an agency environment or FMCG industry.
• Proficiency in data analysis tools and software such as advanced Excel, SQL, and R/ Python.
• Extensive experience with data visualization tools such as Tableau, Power BI, or similar.
• Excellent analytical and problem-solving skills with a keen attention to detail.
• Strong communication, data storytelling and presentation skills, with the ability to convey complex data insights to non-technical stakeholders.
• Ability to manage multiple priorities in a fast-paced environment, maintaining timelines and solid delivery plans.
• Understanding of predictive modelling and machine learning techniques is a plus.

Additional Information

Other Desired Qualifications

• Data-driven analytical approach to marketing and problem solving combined with strategic business focus and vision.
• Experience in handling CDP and large-scale enterprise data
• Experience working with FMCG brands and understanding of consumer behavior in the FMCG sector.
• Experience working with many markets / international client experiences is a plus!