Experience Strategist

Are you a strategic thinker with a passion for crafting exceptional user experiences? VML MAP is seeking an Experience Strategist to join our collaborative team. In this role, you'll blend engagement and experience strategy with your knowledge of CX, CRM, content strategy, testing, and optimization. You'll be a curious and insightful contributor, eager to learn from experienced strategists while exploring the intersection of human behavior, design, and brand building. If you're driven by data-informed solutions that benefit both users and our clients, we encourage you to apply!

What will your day look like?

As an Experience Strategist at VML MAP, your day-to-day will revolve around uncovering and understanding user needs to optimize their digital experiences. You'll conduct research, analyze data, and collaborate with the team to develop actionable insights that inform the design and optimization of websites, applications, and CRM programs. This includes tasks like competitive analysis, heuristic evaluations, journey mapping, and crafting testing plans for personalized customer interactions.

Furthermore, you'll play a key role in bridging the gap between business objectives and effective measurement strategies. You'll work closely with the Analytics team to translate data into actionable insights, driving continuous improvement across all digital touchpoints. Your ability to manage projects efficiently, navigate ambiguity, and collaborate effectively with cross-functional teams will be crucial to your success.

Who are you going to work with?

As an Experience Strategist at VML, you'll be a master communicator, adept at translating complex data and strategic insights into clear, compelling narratives for a variety of audiences. You'll collaborate closely with our client service, tech, data, and creative teams, confidently presenting your findings and recommendations in a way that drives consensus and action. Your ability to tailor your communication style, whether it's through persuasive presentations, concise reports, or engaging workshops, will be essential to your success in this role.

What do you bring to the table?

At VML MAP, a successful experience strategist thrives in a fast-paced environment and embraces a proactive, solutions-oriented mindset. You'll confidently navigate ambiguity, juggle multiple projects with ease, and quickly adapt to new information and challenges. You're a natural collaborator, actively contributing to project planning, resource allocation, and timeline management. Your eagerness to continuously improve processes and find innovative solutions will be invaluable to our team.

In addition to the above we are keen to see:

• 3+ years of CRM/email marketing/marketing automation experience through a UX strategy lens from an agency or client-side
• Experience with marketing automation platforms such as Adobe Marketing Cloud, Salesforce Marketing Cloud, Braze or HubSpot (or similar)

A leader in personalized customer experiences

VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

A global network

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences.