Senior Executive - Marketing

The Youth, Music and English Entertainment cluster of Viacom18 is laser-focused on entertaining urban Indian youth across multiple platforms. MTV is an iconic brand which has extended beyond television to JioCinema OTT, consumer products and its sub-brands like Roadies are running successful gym, pub and café franchises too. MTV Beats is the popular choice for Bollywood and Pop music for television audiences across urban Hindi markets. Vh1, Comedy Central and Colors Infinity round up the international content offering bouquet – from music to multi-genre entertainment – for the upscale urban youth. While the YME cluster has a very active and engaged user base on OTT and Social Media platforms, the business has already pivoted towards being future-ready, with digital-first brands like Fully Faltoo and KaanPhod Music. In a nutshell, the YME Cluster is a lean, agile, modular and consumer-focused team creating platform-agnostic content for the Indian youth.

We are looking for a driven and creative Content Growth and Monetization (YT,FB,Snap) Specialist who will be responsible for developing strategies to grow our presence and monetize content on Facebook and Snapchat.

The ideal candidate will have a deep understanding of social media platforms, content trends, and audience behavior. This role requires a combination of analytical skills, creativity, and business acumen to drive growth and revenue.

What will you do?

• Ideate and prepare end-to-end marketing execution plan based on viewership goals that we want to drive across channels
• Work with the in-house insight studio to arrive at demographic segment that the content will appeal to and what kind of messaging we want to deliver through the content
• Develop and execute content marketing campaigns therefore have the ability to think and create content to promote content
• Build innovation first stunts to drive buzz & create on-ground & digital experiences to drive consumer engagement
• Develop multiplatform strategies to create and publish across platform and formats while montoring performance across all
• Work closely with Ads-sales / monetization team to drive sponsorship revenue, participate in pitches with brands/advertisers
• Cross-functional co-ordination between various teams & external stakeholder i.e. social media, digital marketing, PR, content acquisition, content creators, talent, digital agencies, production house, etc
• Set team & project goals, while managing day to day work targets
• Create detailed campaign performance reports with post-launch metrics and learnings
• Ability to double up as an individual contributor, yet a people manager

Who should apply for this?

• Candidates with 1-3 years of marketing experience in content marketing, brand building or digital marketing, and executing successful marketing campaigns
• Professionals with experience building, executing and scaling cross-functional marketing programs, presenting metrics and progress to goal with stakeholders
• Individuals with ability to be a creative story-teller & have the knack to build bite-short format content around content
• Candidates with aptitude for organization, flexibility and producing results in a fast paced environment
• Someone with a creator bent of mind which is on an always on learning & thoughtful experimentation mode
• As a personality, someone who is a reality content consumer, audiophile/melomaniac, is a content critique and is a keen follower of pop-culture trends

Viacom18 Media Pvt. Ltd. is one of India’s fastest-growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational, and multicultural brand experiences. Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on the ground, in cinemas, and merchandise. Its portfolio of 38 channels across general entertainment, movies, sports, youth, music, and kids genres delights consumers across the country with its eclectic mix of programming. JioCinema, Viacom18’s OTT platform, is one of India’s leading streaming services and most popular destination for live sports. Viacom18 Studios has successfully produced and distributed iconic Hindi films and clutter-breaking regional films for over 13 years in India.

We are an equal opportunity employer and all qualified applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status.