Marketing Manager

Your contribution to something big!

Job Responsibilities :

• Drive, execute and optimize marketing activities with retail partners across Malaysia to reach users, enabling sales growth for all brands while ensuring the alignment with the brand positioning.
• Being key point of contact and work closely with the Marketing head of ASEAN and Malaysia sales team to drive impactful user & dealer interactions and marketing & sales activities.

Job Tasks :

Planning:

• Build, align & own annual and quarterly plans (and optimize in quarter) tailored to Malaysia to deliver Marketing goals with regards to sales channel execution plans and pricing with a focus on return on investment of each Marketing activity.
• Collaborate with local marketing & sales teams to steer sales channel and pricing related activity execution that deliver measurable results across all dealer touchpoints.

Sales channel execution plans & distribution:

• Develop sales channel execution plans including request to launch new channel and customer contracts together with sales team
• Implement and oversee trade term system adherence
• Develop profound hunting list to reach Distribution targets of Marketing Concepts
• Develop retail partner specific growth plans (based on global strategy) in close collaboration with sales
• Work closely with the regional offline marketing team and sales excellence team to implement measures

Results:

• Contribute actively for delivering results on each marketing activity including the insights, analysis, reporting & communication of marketing activity results, highlighting key achievements, challenges, and actionable insights to the broader team.
• Manage local marketing budgets effectively, tracking performance metrics and ROI to ensure efficient allocation of resources.
• Monitor and analyze competitive landscape and market dynamics to identify potential threats and opportunities for growth.

Requirements

What distinguishes you!

Expertise:

• Relevant University degree (Bachelor, Master) – Business Administration, Commerce, Marketing, or a related field
• Demonstrated experience (2+ years minimum) in marketing, pricing, sales channel management, preferably within the (power) tools industry or a related field.
• Good understanding of marketing principles, market analysis, and consumer behavior.
• Experience in developing and executing trade terms, distribution management, sales growth plans in connection with marketing campaigns across multiple channels.

Communication Skills:

• Ability to communicate clearly and concisely, both written and verbal, with the ability to effectively collaborate with cross-functional teams and external partners.
• Ability to confidently present objectives and desired outcomes to leadership and cross functional teams. Ability to influence, consult and negotiate without authority to get things done in a timely matter.
• Very good English both written and verbal

Managerial Skills:

• Resourcefulness and ability to anticipate issues and work through them in a collaborative and proactive way.
• Strong numeric skill set, able to analyze data, understand trends & measure success of programs in order to optimize results.
• Experience of handling marketing budgets and related KPIs
• Adaptability and willingness to learn new technologies and industry best practices.
• Experience with Microsoft Applications (Outlook, Excel, PowerPoint, Power BI, etc.)
• Independent working ability, attentive to details.

Department Overview: Power Tools (PT)

The Power Tools department at Bosch Malaysia is at the forefront of revolutionizing the way professionals and DIY enthusiasts work with power tools. With a strong commitment to innovation, quality, and safety, our team develops and delivers a diverse range of high-performance power tools and accessories that empower our customers to achieve exceptional results. Join us in shaping the future of power tool technology and making a lasting impact in the industry.