Product Marketing Specialist

About Mindvalley

Mindvalley is one of the leading and most promising ed-tech companies on the planet. We have dominated the US market for Personal Growth Education and created a brand that is now powering athletes in every major US sports team and learning in major companies.

We make people better humans in every aspect of life and we are seeking the best engineers on the planet to come together to build the most advanced education platform our species has seen. If we achieve our goal we will be powering 100 countries, every company in the Fortune 500 and moving humanity towards a better future for the human race.

About the Role

As a Product Marketing Specialist (Campaigns), you will collaborate with the Campaign Marketing team to develop and execute campaign strategies aligned with business objectives. Your responsibilities include creating detailed campaign plans, executing marketing campaigns across various channels, and continually optimizing their performance through data analysis and A/B testing. You will also work on content development, ensuring messaging aligns with campaign objectives, and segmenting the audience to deliver personalized campaigns. Utilizing analytics tools, you will track campaign performance, extract actionable insights, and provide regular reports to the team, contributing to the overall success of the campaigns.

Responsibilities:

Campaign Strategy and Planning:

• Collaborate with the Campaign Marketing team to develop campaign strategies that align with business goals.
• Create detailed campaign plans, including target audience, messaging, and channel selection.

Campaign Execution and Optimization:

• Execute marketing campaigns across various channels, including email, social media, and paid advertising.
• Continuously monitor campaign performance, analyze data, and make data-driven optimizations.
• A/B test campaigns to improve conversion rates and overall effectiveness.

Content Development:

• Collaborate with content creators to develop campaign-specific content, including emails, landing pages, and ad copy.
• Ensure messaging and content align with the campaign objectives and target audience.

Audience Segmentation:

• Segment the audience based on demographics, behavior, and other relevant criteria to deliver personalized campaigns.
• Develop targeted messaging for different audience segments.

Data Analysis and Reporting:

• • Utilize analytics tools to track campaign performance and provide regular reports to the team.
  • Extract actionable insights from data and adjust campaign strategies accordingly.

Technical Competencies:

• Marketing Analytics: Proficiency in using analytics tools to track and analyze campaign performance.

• Campaign Management: Experience in planning, executing, and optimizing marketing campaigns.

• A/B Testing: Familiarity with A/B testing methodologies and tools to improve campaign effectiveness.

• Content Development: Ability to collaborate with content creators and ensure campaign content aligns with objectives.

• Email Marketing: Knowledge of email marketing best practices and tools for campaign distribution.

• Paid Advertising: Understanding of paid advertising platforms and strategies for campaign promotion.

• Data-driven Decision Making: Ability to extract actionable insights from data to drive campaign improvements.

Soft Competencies:

• Strategic Thinking: Ability to develop and execute strategic campaign plans that align with business goals.
• Creativity: Innovative thinking to craft compelling and engaging campaign messaging.
• Communication: Strong verbal and written communication skills to collaborate effectively with cross-functional teams.
• Adaptability: Flexibility to adjust campaign strategies based on data and market trends.
• Attention to Detail: A keen eye for detail to ensure campaign accuracy and quality.
• Time Management: Effective time management skills to handle multiple campaigns simultaneously.

Experience:

• Bachelor's degree in Marketing, Business, or a related field.

• 3-5 years of experience in product marketing, campaign management, or a related role.

• Proven track record of planning and executing successful marketing campaigns.

• Proficiency in marketing analytics tools (e.g., Google Analytics).

• Strong project management skills.

• Familiarity with email marketing platforms and paid advertising tools.

• Excellent communication and presentation skills.

Mindvalley is an equal opportunity employer and does not discriminate on the basis of race, colour, religion, gender identity or expression, national origin, age, disability, marital status, sexual orientation, or any other legally protected status. We are committed to creating a diverse and inclusive workplace and encourage applications from all qualified individuals.