Data Strategy
- Able to systematically identify key issues and objectives to prioritize for internal and client needs and gain necessary buy-in
- Shows thought leadership in bringing new, innovative, or different methods of elevating a client's 1) marketing goals or 2) data sophistication and maturity. For example, a Manager will be able to synthesize new learnings that may help augment or pivot a client's current strategy.
- Understands how frameworks and analyses drive overall client business strategy
Communication Skills
- Effectively able to guide strategy and issue resolution using clear, thoughtful communication
- Commands client audiences and turns presentations into a constructive dialogue
- Considered a compelling, organized, and energetic presenter
- Cultivates discussion on a broad base of topics and promotes junior team members to speak up appropriately
- Frequently leads internal and client discussions, showing ability to pivot as needed
- Able to structure and prepare well written, logical sections of different styles of deliverables without guidance
- Uses clear, concise writing to communicate a compelling story
- Able to synthesize complex analytical approaches / findings articulately and concisely
Client Engagement
- Seen as a key client partner by junior clients
- Helps clients see beyond current projects to longer-term opportunities
- Proactively keeps the client 'in the loop' on industry trends and recommends projects based on those trends
- Displays professional, articulate, and mature presence in all aspects of client relationship building
- Understands how to document and respond to client feedback and recognizes when to escalate issues or push back on a client
- Able to gain client buy-in to new projects
- Understands and articulates client strategy
- Sensitive to client needs and concerns and acts in the clients' best interest
- Teaches team to have sensitivity to client business issues
Tools & Techniques
- Shows mastery of data tools and platforms and techniques
- Ensures statistical concepts are built into appropriate projects, with appropriate code reviews where applicable
- Understands when advanced analytic resources / methods are needed
- Able to manage/execute vendor assessments
Planning and Implementation
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- Proposes and develops strategic outlines to learning agendas / measurement plans
- Oversees program implementation effectively, ensuring measurement goals are met and KPIs are effectively captured
Insight Generation
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- Able to see long-term implications of insights and recommendations across several channels
- Guides junior team members to build foundational reports, understand data implications, and presentations highlight relevant results and proposed actions
Requirements
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- 6+ years of previous experience in a marketing analytics or business intelligence role, including experience managing direct reports.
- Hands-on experience or working knowledge of data visualization and analytic dashboard development with Tableau (preferred), Domo, Power BI, Shiny, Looker, or other platforms.
- Hands-on experience or working knowledge of SQL, R, SAS, SPSS, or any other advanced analytics software, tools or languages.
- Hands-on experience with site analytics suites, Google Analytics, Adobe Analytics/SiteCatalyst.
- Excellent communicator & collaborator between multiple client and internal teams.
- Willingness to dive in and conduct analyses across various data sources to find insights and provide actionable recommendations to client and internal teams.
- Ability to lead a small team of analysts to construct, execute, and analyze measurement plans.
Publicis Groupe
Publicis Consultants is a communication consulting agency, part of Publicis Groupe, one of the largest global communication networks
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