Associate Director

Data Strategy

• Able to systematically identify key issues and objectives to prioritize for internal and client needs and gain necessary buy-in
• Shows thought leadership in bringing new, innovative, or different methods of elevating a client's 1) marketing goals or 2) data sophistication and maturity. For example, a Manager will be able to synthesize new learnings that may help augment or pivot a client's current strategy.
• Understands how frameworks and analyses drive overall client business strategy

Communication Skills

• Effectively able to guide strategy and issue resolution using clear, thoughtful communication
• Commands client audiences and turns presentations into a constructive dialogue
• Considered a compelling, organized, and energetic presenter
• Cultivates discussion on a broad base of topics and promotes junior team members to speak up appropriately
• Frequently leads internal and client discussions, showing ability to pivot as needed
• Able to structure and prepare well written, logical sections of different styles of deliverables without guidance
• Uses clear, concise writing to communicate a compelling story
• Able to synthesize complex analytical approaches / findings articulately and concisely

Client Engagement

• Seen as a key client partner by junior clients
• Helps clients see beyond current projects to longer-term opportunities
• Proactively keeps the client 'in the loop' on industry trends and recommends projects based on those trends
• Displays professional, articulate, and mature presence in all aspects of client relationship building
• Understands how to document and respond to client feedback and recognizes when to escalate issues or push back on a client
• Able to gain client buy-in to new projects
• Understands and articulates client strategy
• Sensitive to client needs and concerns and acts in the clients' best interest
• Teaches team to have sensitivity to client business issues

Tools & Techniques

• Shows mastery of data tools and platforms and techniques
• Ensures statistical concepts are built into appropriate projects, with appropriate code reviews where applicable
• Understands when advanced analytic resources / methods are needed
• Able to manage/execute vendor assessments

Planning and Implementation

• • Proposes and develops strategic outlines to learning agendas / measurement plans
  • Oversees program implementation effectively, ensuring measurement goals are met and KPIs are effectively captured

Insight Generation

• • Able to see long-term implications of insights and recommendations across several channels
  • Guides junior team members to build foundational reports, understand data implications, and presentations highlight relevant results and proposed actions

Requirements

• • 6+ years of previous experience in a marketing analytics or business intelligence role, including experience managing direct reports.
  • Hands-on experience or working knowledge of data visualization and analytic dashboard development with Tableau (preferred), Domo, Power BI, Shiny, Looker, or other platforms.
  • Hands-on experience or working knowledge of SQL, R, SAS, SPSS, or any other advanced analytics software, tools or languages.
  • Hands-on experience with site analytics suites, Google Analytics, Adobe Analytics/SiteCatalyst.
  • Excellent communicator & collaborator between multiple client and internal teams.
  • Willingness to dive in and conduct analyses across various data sources to find insights and provide actionable recommendations to client and internal teams.
  • Ability to lead a small team of analysts to construct, execute, and analyze measurement plans.