Social Media & Content Specialist

Your Role as a Social Media & Content Specialist:

We’re seeking a creative and experienced Social Media & Content Specialist to join our team. If you're a writer at heart and you’re passionate about telling stories that connect, strategies that make an impact, and data that drives results, we want to hear from you!

A Day in the Life of a Social Media & Content Specialist:

• Manage our social media presence across platforms like Facebook, X, Instagram, and LinkedIn. You'll build a strong community and increase our reach.
• Plan and execute content initiatives that amplify brand awareness and drive targeted traffic to our website.
• Craft compelling content for email campaigns that nurture leads, promote our solution offerings, and engage our audience.
• Write high-quality, SEO-optimized content for our website, blog, and other channels.
• Partner with our demand generation team to ensure seamless alignment between content and overall messaging, driving results.
• Stay current on industry trends and best practices, continuously evolving your skills.
• Use AI tools like Gemini and Copilot to help with content production.

What You’ll Need:

• Bachelor's degree in Marketing, English, Journalism, Communications, or a related field.
• Proven experience as a Social Media Specialist or similar role, with a portfolio that demonstrates your writing chops.
• Prior experience (ideally 4+ years) in the B2B SaaS landscape, understanding the nuances of this market.
• Proficient in social media management, analytics tools, and major platforms (LinkedIn, Instagram, and TikTok).
• Adept at using AI tools to augment content creation and strategy.
• Exceptional writing and editing skills, with meticulous attention to detail.
• Solid understanding of SEO principles and the ability to create content that ranks.
• Adept at juggling multiple projects, prioritizing effectively, and meeting deadlines with consistency.
• A strong analytical mind and a passion for results-driven content.

The Perks of Working for Appspace:

For all our Canadian based team members, we offer a variety of benefits from competitive salaries, medical, dental and vision coverage, ongoing training opportunities, gym membership reimbursement, mental health resources, and a fully paid maternity and parental leave program.

• Generous PTO
• 5 additional days off for training
• Flexible work schedules
• Remote work opportunities
• Paid company holidays
• A company provided laptop