B2C Marketing Lead

Our client is a rapidly expanding digital health platform focused on providing personalized healthcare solutions directly to consumers. The platform integrates seamlessly with Shopify, offering users a comprehensive experience from product discovery to post-purchase care.

They are seeking a strategic and experienced B2C Marketing Lead to spearhead their marketing efforts, manage external partnerships, and scale their brand to new heights.

Location: Fully-Remote (Work from Home), 9 AM - 5 PM EST

Key Responsibilities:

• Agency and Contractor Management: Oversee and manage external marketing agencies and contractors, ensuring all deliverables meet brand standards and business objectives.
• Ad Review and Optimization: Regularly review ad performance across all platforms, providing insights into what is working and what isn’t. Recommend adjustments and optimizations to improve campaign effectiveness and ROI.
• Lifecycle Email and SMS Marketing: Implement lifecycle email and SMS marketing strategies to nurture leads, upsell existing customers, and enhance customer retention.
• D2C Platform Scaling: Leverage prior experience in scaling direct-to-consumer p...