Position Overview:
The Head of Marketing and Creative Direction will be responsible for developing and executing a
comprehensive marketing strategy that enhances brand presence, drives customer
engagement, and supports business growth. This role requires a creative and strategic leader with a
deep understanding of the footwear and lifestyle markets. The Head of Marketing and Creative Direction
will work closely with product development, sales, and operations teams to ensure cohesive and
impactful marketing initiatives.
Key Responsibilities:
Marketing Strategy and Vision:
oDevelop and implement a holistic marketing strategy that aligns with brand
vision and business objectives.
oIdentify market trends, consumer insights, and competitive dynamics to drive innovative
marketing campaigns and initiatives.
oOversee all creative direction, ensuring that the brand's visual and verbal identity is
consistent and compelling across all channels.
oLead the development of creative concepts and campaigns that reflect the unique
brand personality and values.
oCollaborate with the design and product teams to ensure that marketing and creative
strategies are aligned with product development and launches.
oSupport and mentor the marketing and creative teams, providing guidance and
feedback to ensure high-quality output and creative excellence.oFoster an environment of creativity and innovation within the marketing and creative
teams.
oEnsure all marketing materials and campaigns are on-brand and align with the overall
strategic goals.
oDevelop and manage a cohesive brand story that resonates with target audiences and
strengthens brand loyalty.
Brand Management
oStrengthen and elevate brand identity and positioning in the market.
oEnsure consistent and cohesive brand messaging across all marketing channels and
touchpoints.
Digital Marketing:
oLead digital marketing efforts including SEO, SEM, social media, email marketing, and
content marketing to drive online engagement and sales.
oOversee the development and execution of digital campaigns that increase brand
awareness and customer acquisition.
Campaign Management:
oPlan, execute, and measure the effectiveness of marketing campaigns, promotions, and
product launches.
oCollaborate with creative teams to produce high-quality marketing materials and
content.
Partnerships and Collaborations:
oIdentify and build strategic partnerships and collaborations that enhance brand visibility
and reach.
oManage relationships with external agencies, influencers, and media partners.
Market Research and Analytics:
oConduct market research and analyze data to inform marketing strategies and tactics.
oMonitor and report on marketing performance metrics, providing actionable insights to
optimize campaigns.
Team Leadership:
oLead, mentor, and develop a high-performing marketing and creative team.
oFoster a collaborative and innovative team culture that aligns with brand values and
goals.
Qualifications:
•Bachelor’s degree in Marketing, Business, or a related field. Advanced degree preferred.
•Minimum of 10 years of experience in marketing, with at least 5 years in a leadership role within
the footwear, fashion, or lifestyle industry.
•Proven track record of developing and executing successful marketing and creative strategies.
•Strong understanding of digital marketing, social media, and e-commerce.
•Excellent leadership, communication, and interpersonal skills.
•Ability to think creatively and strategically, with a strong analytical mindset.
•Proficient in marketing tools and platforms, including Google Analytics, social media
management tools, and CRM software.
•Demonstrated ability to oversee creative direction and man
$130,000 - $160,000 a year
The People Brand
A marketing agency specializing in footwear, apparel, and consumer goods industries.
Other jobs at The People Brand
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