Email and SMS Marketing Manager

The Mint Julep Boutique is looking for an Email and SMS Marketing Manager. The focus of this position includes planning and executing email and SMS marketing. This position is for someone who possesses a great understanding of customer segmentation, deliverability, and how to gain sales results through the utilization of their expertise in email and SMS Marketing.

As the Email and SMS Marketing Manager, you will develop original content and suggest creative ways to attract more customers and promote our brand through email and SMS Marketing. Ultimately, you should be able to increase web traffic and customer engagement metrics for our brand, aligned with broader marketing strategies.

Email and SMS Marketing Manager responsibilities will include but are not limited to:

• Strategize and create engaging text, image, and video content to be used through email and SMS
• Research audience preferences and discover current trends
• Design email and SMS campaigns to sustain subscribers’ curiosity and create buzz around new products
• Measure web traffic and conversions
• Stay up-to-date with changes in all platforms, ensuring maximum effectiveness
• Research and implement strategic audience targeting that will get customers the most exposure and conversions
• Suggest new ways to attract prospective customers, like promotions and competitions
• Collaborate with the COO and marketing teammates to maintain a consistent brand voice and message across all paid programs
• Monitor market intelligence and keep track of competitor movement and market situations
• Continuous monitoring of results and improving emails and SMS
• Manage various email and SMS campaigns, including the template designs, calls-to-action, and content used in our email and SMS sends
• Measure results and optimize the lead nurturing workflows to convert leads into customers
• Work to minimize list decay and unsubscribes while increasing the productivity of our email and SMS sends
• Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email and SMS
• Evaluate metrics within GA4 (formerly Google Analytics) or other web analytics platforms
• Create and present high-quality documents and presentations to senior leadership
• Participate in strategic initiatives, contributing to long-term vision and planning
• Maintain the promotions calendar and its execution

Requirements

We employ highly motivated people who work hard and love what they do. A successful applicant for this role will be passionate about advertising, marketing, and fashion retail. (S)he must also be a fast-paced worker and self-starter who can deliver under deadlines. In addition to passion, excellence and a do-what-it-takes attitude, we have some specific qualifications that we are looking for in our Email and SMS Marketing Manager:

• Bachelor’s Degree in marketing, advertising, or business preferred
• 2+ years experience
• Your standard of excellence and attention to detail is unmatched, and numbers are your friend
• You have an insatiable hunger for knowledge and increasing your skills
• You have a growth mindset and are focused on achieving the end result for existing and potential customers
• You do not need to be micromanaged; you work well by yourself and with a small team
• You must have a proven track record of successful email & SMS Marketing campaigns
• Outstanding communication and presentation skills
• Excellent organizational skills
• Multitasker and strategic thinker with great analytical skills
• In-depth knowledge of audience targeting
• Familiarity with online marketing strategies and marketing channels
• Ability to grasp future trends in digital technologies and act proactively