Head of Casino Brand

On average it takes 5 minutes to apply for this role.

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.

Do you see yourself as one of those “out-of-the-box thinkers”, “Technical masterminds”, “Outstanding creatives”, or “Mind-boggling number crunchers”? If so, we want to welcome you to the Betway family and celebrate what makes you unique!

Our global customer base is exploding and we need your skills to support us on this exciting journey! Don’t look back and submit your application before the opportunity passes you by..

Department: Country Management

Reporting to: Chief Operating Officer

Location: Camden, London

The Department:

The Country Management department is responsible for optimising development and driving performance to maximize the local market potential of all brands and products. This role focusses on the overall delivery and performance of the market and working as an effective member of the global Country Management team.

Purpose of the role:

You will be responsible for devising, agreeing and implementing effective strategies to meet and exceed the company objectives & targets at market level. You will be the subject matter expert for your region within the business, always maintaining an up-to-date operational understanding of any, and all regulatory, compliance, and or, licensing information relevant to your market. You will work with multiple teams and stakeholders across the business to ensure consistent and effective strategies are agreed and implemented at local market level.

Key Responsibilities

Strategy and Performance

• Development of the Casino strategy, manage and drive goals and KPIs for the market to meet and exceed the company’s business strategy and objectives
• Proactively seek out attractive partnerships and marketing opportunities that will help grow and benefit the business.
• Analyse, evaluate, adjust and implement effective strategies to drive growth and success in your region
• Be the owner and driver of regulatory compliance and AML policy excellence for your region

Budget management

• Working with senior business stakeholders to develop an effective and strategic budget to drive growth in the market leveraging your experience and local market knowledge to make high value recommendations
• Managing and driving ‘performance to budget’ for your region and working closely with other internal teams to influence and drive activity
• Responsible for the efficiency and performance of marketing budgets for your region
• Monitor and analyse all KPIs and metrics, react quickly to under performance and optimise activity accordingly

Reporting

• Responsible for generating and presenting a monthly performance review of the region senior stakeholders
• Responsible for ensuring the reporting across the business for your region is accurate and consistent
• Agree and implement efficient internal reporting processes between departments to ensure good flow of necessary information and results across multiple teams and stakeholders

Marketing

• Work with business stakeholders to ensure acquisition and retention initiatives appeal and perform at the local level, continually optimising to ensure maximum ROI
• Develop, manage and drive the multichannel marketing strategy across digital and offline, working with, and influencing business stakeholders to achieve optimum performance
• Work with the brand marketing team to develop a relevant strategy for the brand and ensure a consistent brand marketing strategy is delivered at local market level
• Ensure that all digital inventory and online properties are up to date and displaying the best possible content for the local market
• Work with the CRM teams to ensure that each phase of the player lifecycle is optimised and covered with relevant promotional initiatives
• Optimisation of the various customer journeys that exist across all platforms for your region

Product, Stakeholder Management & Influencing

• Develop close working relationships with all relevant stakeholders across the business
• Leading collaboration with regional teams to align on methodology, systems, processes, and reuse of content
• Provide Senior Management with local market insights to continually improve and adjust our strategy, delivery, and execution of activity
• Working closely with business stakeholders, leveraging your expertise and market knowledge to influence the product development roadmaps
• Work with internal development teams to fix issues and deliver constant improvements in the core product offering
• Continually refresh your knowledge of both best in industry and best in market product developments to ensure we continue to deliver best of breed products and customer experience

This job description is not intended to be an exhaustive list of responsibilities. The job holder may be required to complete any other reasonable duties in order to achieve business objectives.

You will have (Essential skills):

• Proven experience of working in an online and land-based casino environment
• Proven experience of managing specialist Casino teams
• Proven experience working in high pressured environment
• Experience in growing markets with demonstrable examples
• Experience of working with C-level and director level stakeholders
• Experience of working with and managing budgets
• Significant experience of working with product developers, legal and compliance and marketing teams
• Excellent analytical skills
• Ability to conceptualise, discuss and present data, results and proposals internally and externally
• P&L ownership experience
• Understanding the value of different publisher traffic sources
• Strong understanding of major Payment Service Providers relevant to the gaming industry

Behavioural Competencies:

Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward. These competencies are Adaptability, Ownership & Accountability, Initiating Action, Resilience, Team Orientation, Integrity and Innovation

• Highly developed influencing skills
• Resilient
• Flexible with the ability to adapt quickly and efficiently to the changing requirements and challenges of a large international business
• Creative spirit with an element of entrepreneurialism
• Positive ‘results focused attitude’
• Strategic thinker
• Solutions orientated
• Approachable manner

Should you not hear from us within 2 weeks, please assume your application has not been successful.