Content Engineer

• Content Creation: Write, edit, and proofread content for various platforms, including websites, blogs, social media, email campaigns, white papers, case studies, and more.
• Content Strategy: Develop and execute content strategies that align with marketing goals and drive audience engagement.
• SEO Knowledge: Work closely with SEO resource for best practices in all content projects.
• Brand Voice: Maintain and evolve the brand’s voice, ensuring consistency across all written materials.
• Research: Conduct in-depth research to produce accurate, informative, and relevant content that resonates with our target audience.
• Content Performance: Analyze content performance metrics and adjust strategies to improve engagement, conversions, and overall effectiveness.
• Collaboration: Work closely with cross-functional teams, including marketing, design, and product, to ensure content aligns with overall business objectives.

Requirements

• A minimum of 5 years of experience in copywriting, content writing, or a similar role, with a portfolio showcasing a range of content types and formats.
• Exceptional writing, editing, and proofreading skills with the ability to craft clear, engaging, and persuasive content tailored to different audiences and platforms.
  Demonstrated experience in developing and executing content strategies that align with business goals and drive audience engagement.
• Strong understanding of SEO principles and best practices, with experience in creating content that is optimized for search engines without compromising quality.
• Ability to conduct thorough research to ensure content accuracy, relevance, and value, including understanding industry trends and target audience needs.
• Proven ability to adapt writing style and tone to fit various brand voices, platforms, and target audiences, with a creative approach to content development.
• Strong organizational and project management skills, with the ability to lead and execute content projects from concept to completion, managing multiple deadlines.
• Experience working collaboratively with cross-functional teams, including marketing, design, and product, to create content that supports overall business objectives.
• Amenable to work onsite