Programmatic Sales Analyst

Job Posting Title:

Analyst, Programmatic Sales.

Req ID:

10087014

Job Description:

BUILD SOMETHING BIGGER THAN YOURSELF

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: Disney Entertainment, ESPN, Disney Parks, and Experiences and Products. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

How you will contribute to our magical experience?:

The Programmatic Sales Analyst will be responsible for assisting in the planning, selling, execution, and optimization of programmatic advertising campaigns, ensuring that client objectives are met and results are maximized.

The Programmatic Sales Analyst will be responsible for:

• Collaborating with local sales and operations teams to align programmatic strategies with business objectives.
• Managing and keeping the opportunity pipeline updated with a focus on increasing business performance.
• Coordinating the setup and launch of campaigns across various platforms.
• Monitoring, escalating, and troubleshooting technical issues in ad delivery.
• Providing regular reports and analyses on campaign performance.
• Communicating clearly and efficiently with clients, agencies, partner platforms, and internal teams, addressing requests and inquiries.
• Staying updated on trends and emerging technologies in programmatic advertising, both proprietary and third-party.
• Ensuring administrative processes necessary for the execution of programmatic advertising campaigns (e.g., safelisting advertiser domains).

What we need from you to be part of this story:

• Advanced student or graduate in Advertising, Marketing, Digital Marketing, Business Administration, or related fields.
• At least 2 years of experience in programmatic advertising or operations teams.
• Solid knowledge of programmatic platforms (DSP, SSP, Ad Exchanges) and types of programmatic deals.
• A consultative sales approach to interpret demand needs and translate them into business opportunities.
• Experience with Data Management Platforms (DMP) and Customer Relationship Management (CRM) software.
• Knowledge of marketing automation platforms and sales funnel management.
• Certification in programmatic advertising (Google Marketing Platform or similar).
• Analytical and problem-solving skills.
• Excellent communication and customer service skills.
• Ability to work in a dynamic environment and effectively prioritize tasks.
• Intermediate level of spanish.

Additional Information:

At Disney, we believe it takes great people to create the memorable experiences, products and services our consumers know and love. We are a team of storytellers and hire under equal opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, disability and gender identity. We foster a corporate culture of belonging and inclusiveness, which empowers our staff and company to thrive. At Disney, everyone has the opportunity to speak up and participate, grow and share ideas.

“You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.” Walt Disney

Job Posting Segment:

LATAM Operations

Job Posting Primary Business:

Advertising Sales (LATAM)

Primary Job Posting Category:

Sales Support

Employment Type:

Full time

Primary City, State, Region, Postal Code:

Coral Gables, FL, USA

Alternate City, State, Region, Postal Code:

Date Posted:

2024-09-13