Marketing Specialist

The Marketing Specialist will ensure that the sales team has all the necessary marketing materials and resources to effectively engage with prospects and clients. This role involves conducting research on competitors to identify strengths, weaknesses, opportunities, and threats, staying updated on market trends and industry developments, and monitoring and managing the company’s online reputation.

Key Responsibilities:

• Campaign Planning and Implementation: Develop and implement comprehensive campaign plans, including timelines, channel selection, ad spending, and other key elements.
• Content Creation: Produce exceptional content to market brand value and reposition offerings to commercial and residential clients as a leader in energy and sustainability consulting.
• Performance Reporting: Report on campaign performance, including impressions, clicks, CTR, engagement rate, etc.
• Event Management: Manage relationships with trade show organizers and meticulously plan every aspect related to these events.
• Market Research: Conduct research on competitors and market trends to provide actionable insights.
• Online Reputation Management: Monitor and manage the company’s online reputation through review sites, social media, and other platforms.

Required Skills and Qualifications:

• Communication Skills: Exceptional written and verbal communication skills.
• Analytical Skills: Strong analytical skills and the ability to interpret data.
• Marketing Software Proficiency: Proficiency in marketing software and tools such as Google Analytics, SEO tools, CRM systems, and social media management platforms.
• Strategic Planning: Ability to develop and implement strategic marketing plans.
• Content Management: Experience in content creation and management.
• Project Management: Strong project management skills.

The ideal candidate should have:

Education: Bachelor's degree in marketing/business/ communication

Effective communication: Ability to communicate exceptionally well in English (written and

verbal)

Experience: 3+ years digital marketing in B2B ; 360 marketing agency experience is a plus

Important skills: SEO

Preferred Tools and Platforms:

• Google Analytics
• SEO Tools
• CRM Systems
• Social Media Management Platforms: e.g., Hootsuite, Buffer
• Content Management Systems: e.g., WordPress
• Email Marketing Software: e.g., Mailchimp
• Communication Methods: Email and video conferencing (e.g., Zoom, Microsoft Teams)

Benefits

Salary: 800 - 1,400$ / Month

Benefits: Bonus opportunities based on performance