Senior Commercial Finance Analyst

Role: Senior Commercial Finance Analyst

Location: Shepherds Bush, London, Hybrid

Here at Gousto we have an exciting opportunity for a Senior Commercial Finance Analyst to join our growing Finance team in our Activate tribe. Reporting to the 'Head of Commercial Finance - Activate', you will be supporting the Acquisition and Brand marketing teams to drive high-value sign-ups and long-term brand awareness through effective allocation of spend.

Our Activate tribe is the powerhouse for growth at Gousto. We are on a mission to attract, acquire and retain customers by building strong brand awareness, enticing customers with relevant and effective discounts, and ensuring that their sign-up journey is as smooth and engaging as possible, encouraging them to order more frequently and taking us one step closer to becoming the UK’s most loved way to eat dinner.

Core Responsibilities

• Media investment cases - Working with the Brand / Acquisition teams to incorporate Econometrics MMM learnings, media response curves, channel LTV data and halos to optimise a) total media spend to meet our target payback period b) the balance between brand vs acquisition, and c) channel mix, and p...