Social Media Director

Hello Sunshine is on a mission to change the narrative for women. Founded by Reese Witherspoon, Hello Sunshine is a media company that puts women at the center of every story we create, celebrate, and discover. We tell stories we love–from big to small, funny to complex–all shining a light on where women are now and helping them chart a new path forward.

Reese’s Book Club is seeking a Social Media Director to work in a hands-on-role to develop and execute the strategy for Reese’s Book Club (RBC). We are seeking a self-starter who is well-versed across all social media platforms and has agency or in-house experience overseeing social media strategy at a brand, agency, book group, or publisher.

This position will lead the strategic planning, development, ongoing execution and management of social media activities for RBC. This role is perfect for a strategic thinker who has experience authoring strategy, conceptualizing/ editing/ managing/ scheduling creative and social assets, working with book talent and authors, and using qualitative and quantitative insights to guide their work. A big ideas person, you are able and eager to brainstorm collectively as well as individually, to keep social content fresh, exciting, and creative. You’ve worked with clients/ brands and know how to integrate them into editorial/ social in an organic way where storytelling is paramount. You’re also known as an amazing leader and can thoughtfully communicate and delegate.

Responsibilities

• Develop the social media strategy, social media campaigns and tactical plans from beginning to implementation, to support the objectives.
• Author and oversee social media content creation, planning, and execution, ensuring alignment with broader business, editorial, and audience goals.
• Ensure all content is aligned with the RBC brand voice and ladders up to the strategy, route necessary approvals and department briefs.
• Collaborate and work cross-functionally across the org to assist with larger tentpoles, events and company-wide initiatives.
• Define and develop comprehensive performance goals to optimize social media efforts daily, while leveraging learnings and adapting.
• Analyze campaign results and determine audience behavior and engagement to ensure that insights are integrated into current and future strategies.
• Present strategies, analysis, and key learnings regularly to senior leadership and various stakeholders.
• Maintain awareness and understanding of emerging social media platforms and best-in-class tactics, as well as look for opportunities to innovate.
• Identify industry trends, relevant news, and other opportunities to increase RBC’s share of voice in the space.
• Build and execute against social plans for RBC initiatives (new and current)
• Work closely across departments; lead brainstorms, reporting and activations.
• Track projects, resources, workload and needs in tandem with project managers.
• Develop social strategy for monthly book content and continue to amplify and create content for RBC authors (their new books) and book to screen (new and legacy).
• Oversee monthly book giveaways with Hello Sunshine social team.
• Own oversight of photo/ video shoots with authors and book talent, including creators.
• Work closely with publishers monthly for book announces.
• Lead brainstorm with team for monthly book announce and new ways to continually elevate and amplify
• Foster and participate in our overall Hello Sunshine values and vision.
• Lead, manage, and mentor your team. Be open with communication, provide growth paths, and share the larger business vision.

Requirements

• Experience running social media for a brand, media company, agency, or publishing entity.
• The position requires a candidate with significant experience with brands that involve talent or creators and directing social campaigns to support live content, events, commerce, book publishing, podcast, and launches.
• Experience maintaining and growing social audiences across multiple platforms.
• Self-starter and creative thinker with astute attention to detail, you are proactive and able to work on tight deadlines.
• Well-versed in current and emerging social platforms, their products, and trends.
• Creative thinker capable of conceptualizing and presenting big ideas and new formats.
• An eye for visual design and ability to capture and curate best-in-class social content.
• Strong writing and editorial skills.
• A lover of books and storytelling with a passion for centering and advancing female narratives.
• Experience using marketing tools like Google business, Canva, CapCut, Premiere, Sprinklr, Sprout Social, Later.
• Have experience leading and managing direct reports.

At Hello Sunshine, we want team members with diverse and distinctive voices, dedicated to the mission of changing the narrative for women. Hello Sunshine is an equal opportunity employer, committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws.

Benefits

This position has an estimated base salary range between $135,000 - $150,000

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Short Term & Long Term Disability