PR & Social Specialist

About Us

Camplify Holdings Limited (ASX: CHL): is a global adventure travel technology company. Formed in 2021 we have three travel brands: Camplify, PaulCamper and MyWay.

Camplify: was founded in Newcastle, Australia, in 2015, and is a peer-to-peer van-sharing platform operating across Australia, New Zealand, the UK and Spain. It has been identified as one of Australia’s fastest-growing companies, placing #9 in the AFR’s Fast 100 (2022) and #4 in AFR’s Most Innovative Companies (2022).

PaulCamper: another peer-to-peer van-sharing platform, was founded in Germany in 2013 and has since expanded to Austria, the Netherlands and the UK. PaulCamper was acquired by CHL Group in 2022 and continues to operate from its HQ in Berlin.

MyWay: provides a suite of insurance products to RV owners and hirers, giving them the confidence to fully engage with CHL Group’s peer-to-peer platforms.

Together, these three brands form a global group focused on elevating outdoor experiences through scalable tech solutions. We’re transforming the way people access the outdoors and explore the world around them.

About the opportunity

At Camplify, we know how important it is to dream big, and we are always on the hunt for inspiration and innovation. If you’re looking for a fun, friendly space to share fresh new ideas and spread your creative wings, this is the place for you!

Reporting to the Chief Marketing Officer, you'll be responsible for managing the external PR agency and overseeing social media and influencer management. You'll be our go-to for all things comms and organic Social Media across our ANZ channels and someone who can also bring fresh ideas to our overall marketing efforts. If you see yourself being a social media expert, a lover of community and have skills in copywriting, design, video editing and photography, we'd love to hear from you.

What you’ll get to do everyday?

• Develop and implement effective social media strategies aligned with the company's overall marketing goals. Stay updated on industry trends, emerging platforms, and best practices to ensure a competitive edge
• Manage day-to-day relationship with PR agency aligning content plans in line with overall brand calendar
• Create, plan and take responsibility for our ANZ social media content calendar
• Plan and execute social media campaigns that drive user engagement, lead generation, and brand loyalty. Collaborate with creative teams to develop compelling visuals, videos, and other multimedia content
• Manage a passionate community with a focus on growth and engagement
• Lead the social media execution of taking our influencer and creator collaboration campaigns to the next level
• Utilise social media analytics tools to track performance metrics, analyse data, and generate insights. Translate data into actionable recommendations for optimising strategies and achieving KPIs

Requirements

About You

We are a fun, dynamic company looking for someone who has a positive outlook and a strong work ethic with high attention to detail. You have the ability to work collaboratively with a growth mindset and a focus on continuous improvement.

The role will suit an agile and results oriented person who is able to handle ambiguity and who thrives in a collaborative, customer centric environment.

• 3+ years of social media marketing experience at a high-growth direct-to-consumer brand or early-stage startup
• Fluency in a range of social platforms from TikTok to LinkedIn
• Strong experience in working with creative teams, managing multiple sources of content and informing the creation of high performing engaging content
• Expert in creating social-first content strategies to drive multiple objectives including engagement, reach & brand love.
• Strong analytical skills in measuring performance of strategic direction across organic social channels, and ability to clearly communicate learnings & drivers for success with the wider team
• Demonstrated experience partnering cross-functionally across marketing, internal stakeholders, and agency partners to launch successful digital marketing campaigns

What it is like working at Camplify

From Australia’s beaches to the Bavarian Alps, we’re changing the way people explore and experience the world around them. CHL is building an incredible community of RV owners and hirers across seven countries.

We celebrate the wins, learn from the almosts, and make a point of encouraging cross-cultural, cross-continent collaboration.

Diversity is key at Camplify - we believe that the best ideas come from the diversity of our team. Our commitment to inclusion across race, gender, age, religion, identity, and experience drives us forward every day. Creating a work culture that is safe and comfortable for our people to flourish is our main focus.

As a tight-knit team, it’s our personal mission to push creative boundaries, create cutting-edge art and inspire epic holidays!

We offer a collaborative environment where your ideas are valued, and your contributions make a real impact.

Benefits

• Employee Share Scheme
• Short Term Incentive Program
• Van hire and product discounts
• Camping Leave (An additional 2 days’ leave to go camping!)
• Novated leasing
• Employee awards & recognition