Digital Marketing Specialist

About Twine

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Our Mission

At Twine, we recognise that companies require a flexible approach to hiring expert freelancers for their most critical projects. Traditional freelance platforms often fall short when it comes to scalability and diversity. That's where we shine. Twine operates as a thriving global freelance network, with diverse experts across various fields, including marketing, engineering, and AI. Our core mission is to empower creators, whether they're businesses or individual freelancers, to thrive in their creative endeavours.

About the Role

A small gaming company specialising in text-based Persistent Browser-Based Games (PBBG) and Role-Playing Games (RPG) is seeking a skilled Digital Marketing Specialist for the launch of their new game. This modern and feature-rich game aims to make a significant impact in the niche market of text-based online games. The company is looking for an experienced professional to develop and execute a comprehensive marketing strategy that will attract a large number of active players at launch.

Responsibilities:

• Conduct thorough market research, including competitor analysis, to identify target audience and effective marketing channels
• Develop a comprehensive marketing plan tailored to the niche market of text-based PBBG/RPG games
• Create strategies for various marketing channels, including paid advertising, influencer partnerships, and social media campaigns

Requirements

• Proven experience in marketing strategy, preferably in the gaming industry or related fields
• Strong understanding of the PBBG/RPG market and player demographics
• Excellent research and analytical skills, with the ability to translate data into actionable insights
• Experience in digital marketing, including social media, influencer marketing, and paid advertising