Outreach and Marketing Analyst

Outreach and Marketing Analyst
Program Implementation

Location: Columbia, Maryland (Remote – Home Office with Local Travel)

Are you ready to make a difference?

ICF is seeking an Outreach Analyst to take a significant role in lead generation for implementation of commercial energy efficiency programs in Maryland. The selected candidate will be responsible for supporting the sales and marketing teams in recruiting utility customers to participate in the programs as well as managing a pipeline of existing energy efficiency leads. The candidate will use our CRM to develop outreach campaigns generating leads for an existing book of business customers in an assigned service territory with the goal of increasing the number of energy efficiency projects and participation in utility incentive programs. We push the outreach and marketing world forward using technology and creativity. This role will require the ability to work independently, but to also function as part of a team, must have a drive to succeed, and a commitment to client satisfaction. This position is open to Maryland-based candidates.

Why you will love working here:

• Quality of life: Flexible workplace arrangements, work-life balance
• Investment of the community: Donation matching, volunteer opportunities
• Investment in you: Tuition reimbursement, access to professional development resources, 401k matching, Employee Stock Purchase Plan
• And many, many more (Ask your recruiter for more details!)

What you will be doing:

• Maintain strong ongoing communications with sales and marketing teams to assess their needs and to receive feedback on their experience with the lead and event quality as well as other lead generating campaigns
• Preparing and presenting targeted presentations as well as promoting program awareness and participation at trade shows, trade organization and stakeholder events, supply house counter days, as well as any industry recognized associations.
• Assist multiply program managers with the development and implementation of promotional strategies
• Prepare ongoing status reports to document performance and activities demonstrating progress towards program goals, contractor/consultant participation and pipeline management
• Support internal operations and management of the programs, with tasks such as reporting, application review, forecasting, marketing development, and client support
• Manage and develop lead generation strategies, events, and campaigns
• Manage and track lead assignments and effectiveness of the lead conversions with the sales team in the CRM.
• Analyze outreach data, including lead generation and sales conversions to develop reports for Sales Manager.
• Provide recommendations for lead generation optimization and process improvements.
• Coordinate with the Sales and Marketing teams to set up and configure campaigns in CRM.
• Support event outreach efforts (live events, webinars, Chamber of Commerce, etc.)
• Assist with coordinating marketing Sales lead campaigns
• Coordinate with Sales and Marketing to develop joint campaigns and customer journeys.
• Must have a reliable vehicle for local travel. Requirements are on an as needed basis for outreach and event support. (reimbursement for mileage provided)

What we need you to have (minimum qualifications):

• Bachelor's degree (or candidates can substitute one year of related experience for each year of education)
• 2+ years of experience in one of the following; supporting sales teams, supporting marketing teams, enhancing the customer experience
• Must have valid driver’s license and successfully pass a Motor Vehicle Records (MVR) check

What we would like you to have:

• Strong proven success supporting sales teams and/or business development
• Strong follow-up and follow through skills and ability to successfully generate sales leads through marketing technology
• Proficiency in Microsoft Office suite (Outlook, Word, Excel, PowerPoint)
• Working in a fast passed multi-tasking environment
• Interest in commitment to energy efficiency, environment, and sustainability
• Proficient in Microsoft Dynamics 365 Sales Enterprise
• Event planning and execution

Professional Skills:

• Excellent verbal and written communication skills
• High degree of self-confidence, determination, and motivated to excel
• Desire to push yourself outside of your comfort zone
• Ability to prioritize and multi-task, and work under strict deadlines
• Ability to manage multiple time-sensitive priorities without diminished effectiveness
• Sound business ethics, including the protection of proprietary and confidential information
• Ability to work with all levels of internal employees, as well as outside clients and vendors
• Superior interpersonal skills including courtesy, professionalism, and a cooperative attitude
• Strong adaptability and project prioritization skills

Working at ICF

ICF is a global advisory and technology services provider, but we’re not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future.

We can only solve the world's toughest challenges by building an inclusive workplace that allows everyone to thrive. We are an equal opportunity employer, committed to hiring regardless of any protected characteristic, such as race, ethnicity, national origin, color, sex, gender identity/expression, sexual orientation, religion, age, disability status, or military/veteran status. Together, our employees are empowered to share their expertise and collaborate with others to achieve personal and professional goals. For more information, please read our EEO & AA policy.

Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs, in all phases of the application and employment process. To request an accommodation please email Candidateaccommodation@icf.com and we will be happy to assist. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. Read more here: Requesting an Accommodation for the ICF interview process.

Read more about workplace discrimination rights, the Pay Transparency Statement, or our benefit offerings which are included in the Transparency in (Benefits) Coverage Act.

Pay Range - There are multiple factors that are considered in determining final pay for a position, including, but not limited to, relevant work experience, skills, certifications and competencies that align to the specified role, geographic location, education and certifications as well as contract provisions regarding labor categories that are specific to the position.

The pay range for this position based on full-time employment is:

$59,469.00 - $101,098.00Maryland Remote Office (MD99)