Performance Marketing Manager

It’s a really exciting time to be at Space Ape Games. We’ve created a fast-paced environment that promotes genuine autonomy and we have projects at all stages of the development cycle. We launched our hit music game, Beatstar, in 2021 and we’re following its success with Countrystar less than two years later. We also officially launched our first puzzle game last year, Chrome Valley Customs, and we’re preparing to scale this game to global success. On top of all this, we’re running several mature live games and working on some exciting new projects behind the scenes!

This role will give the successful candidate the opportunity to manage multiple performance marketing channels, contribute to early-stage game development, and collaborate with cross-functional teams to drive innovation and growth. You’ll be joining a small, agile UA team at a key moment in the company’s journey.

Key Responsibilities:

• Media Buying & Campaign Management: Oversee campaigns on platforms like Facebook, Google Adwords, and other channels to maximise performance and ROI.
• Creative Testing & Development: Work closely with internal teams to develop and test new creatives for campaigns, optimising for engagement and performance.
• Planning & Executing A/B Tests: Design, implement, and analyse A/B tests to refine strategies and drive results.
• Rapid Idea Testing Framework: Build and manage a framework to quickly test new ideas and optimize campaigns for growth and innovation.
• Cross-Team Collaboration: Work effectively with game development teams, art teams, and business intelligence to ensure cohesive strategies and goals.

Requirements

• A passion for numbers and data-driven decision-making.
• Hands-on experience in performance marketing, ideally across multiple channels.
• A creative, innovative mindset with a willingness to take ownership of projects.
• Excellent collaboration skills to work seamlessly with various teams across the studio.
• Experience in testing frameworks, media buying, and campaign management.

About Space Ape:

Space Ape is an award winning mobile game studio in Central London and founded in 2012. Since then our five games have been played by over 170m people, generated half a billion in revenue but we're just getting started. We are around 150 employees, from 30 different nationalities and diverse backgrounds united in a mission to make the world's next great game. In 2017 we partnered with Supercell (makers of Clash of Clans etc and part of Tencent) by way of majority acquisition.

Our music game, Beatstar, reached #1 download in 24 countries and is the top grossing music game globally. With BILLIONS of song plays and millions of people discovering it each month Beatstar is an important new platform for music discovery with top artists releasing their songs in Beatstar on the same day, or in some cases before, they are dropped on streaming platforms. If country music is more your thing check out Country Star, a recent follow up to Beatstar that might be more your thing.

Chrome Valley Customs brings an innovative twist to cater to a large underserved segment of the world's most successful game genre. Within the first two months it became the top grossing car game globally and we're just getting started.

Space Ape was voted Best Game Developer, and Beatstar Game of the Year in the 2022 Pocket Gamer Mobile Game Awards in BAFTA London (April 2022). Its game lead Charmie Kim won Best Newcomer at the DEVELOP Awards (July 2022), and it was short listed as one of Google Play User Choice Awards (Dec 2021). Space Ape won Mobile Developer of the Year in the Pocket Gamer Awards (2023).

Benefits

• Be a part of one of several small empowered teams who inspire and challenge one another in the pursuit of our mission
• An award winning studio that has been crowned one of the best places to work, for the last 5 years in a row!
• Help run and create games which bring joy to millions of players all over the world
• 5* Glassdoor rating - Check out our reviews
• Entered a long-term strategic partnership with Supercell in 2017