Marketing Manager

At a glance details

• Contract hours: 35 hours
• Contract type: Permanent
• Flexibility: We offer flexible core hours and work a 9 day fortnight work pattern, so you’ll have every other Friday off.
• Location: We have a distributed team all over the UK. We have an office in Glasgow which we use for company events and is also available for working day to day. Most of our team work remotely the majority of the time however a small number use our office occasionally for day to day work, or collaborative sessions. We’re pretty flexible so we’re open to discussing what works best for you.

About us

We are a mission-driven accessibility start-up dedicated to transforming how neurodivergent individuals navigate their educational and professional journeys.

Since launching our first product, Present Pal, back in 2018, Estendio has empowered students across over 150 universities in the UK and US to excel in their presentations and communication skills, growing to a team of 17. Building on this success, we are now launching our second product, Tailo, an innovative reading platform designed to revolutionise content accessibility and comprehension.

Our vision is to make inclusivity the standard, not the exception. If you’re ready to help a brilliant team who are all committed to levelling the playing field through our brilliant tech then we’d love to talk to you!

What we’re looking for

We’re now looking for a Marketing Manager with a breadth of marketing knowledge and a skillset that leans towards product or creative/brand marketing. This is an individual contributor role with a focus on being hands-on as well as supporting strategy with strategic thinking.

Reporting to Cara, our Chief Marketing Officer, you’ll be a key part of a creative and fast-paced team working alongside our current Marketing Manager and a group of talented marketing freelancers.

What you’ll be doing

Product marketing: Supporting the positioning, promoting, and driving the adoption of Estendio’s products.

Brand marketing: Building Estendio’s overall image and identity, ensuring our brand’s story, values, and voice are communicated consistently across all channels.

Support lead generation: Contributing to lead-gen initiatives and email marketing efforts.

Content creation: Developing engaging copy and creative content.

Social promotions: Planning and executing promotional marketing across TikTok, LinkedIn, and Instagram.

Website management: Creating and executing content and designs for landing pages (we use Wordpress and Squarespace).

Campaign management: Overseeing cross-channel campaigns from start to finish.

Building communities: Fostering strong community engagement through social.

Tracking performance: Monitoring key metrics and optimising strategies.

Managing and supporting projects: Coordinating multiple initiatives working with cross functional teams.

What this actually looks like

Variety and flexibility is key to this role and working in a growing tech startup, no two days are the same!

This role is supporting a small marketing team where strategic thinking is a key part of the day-to-day. At the moment we are in a critical growth phase where our focus is mostly on execution fuelling us forward with our ambitious goals.

Examples of what you might be doing:

You could be creating a landing page from scratch on WordPress to support lead capture for a conference.

You could be optimising email open rates by testing new subject lines and building creative copy to increase student product activations.

You could be watching user interviews to help create new messaging for a new release, and a cross-channel marketing campaign for disability professionals.

Requirements

What you’ll bring

Experience

You’ll be successful in this role if you bring the following;

• Hands-on experience working in a small to medium startup environment, where you’ve demonstrated the ability to switch between practical execution and strategic thinking.
• Proven track record in working in a brand/creative or product marketing role.
• Strong background supporting and delivering end-to-end multi-channel marketing campaigns.
• Solid experience creating custom landing pages for websites.
• ​​Demonstrable experience developing compelling stories that align with your brand and customer’s interests.
• Exposure to community building and social media through a multitude of channels including TikTok, Linkedin, Instagram, and YouTube.
• An understanding, or some experience of lead generation campaigns and working alongside sales teams to deliver impactful results.

Skills

• Versatile marketing skills: Ability to execute various marketing tactics, from digital marketing to lead generation activities to content creation.
• Creativity: Innovative mindset for developing compelling campaigns and product messaging.
• Customer understanding: Curiosity about customer needs and behaviours to inform product positioning and messaging.
• Digital marketing proficiency: Familiarity with online marketing channels, social media, CRM, and analytics tools such as Hubspot, Google Analytics, Instagram.
• Creative problem-solving: Innovative thinking to overcome challenges and seize opportunities in a fast-paced environment.
• Strong communication: Excellent verbal and written skills to convey ideas clearly to both internal teams and external audiences.
• Project management: Strong organisational skills to manage multiple projects and deadlines.
• Collaboration: Team-oriented mindset to work closely with developers, sales, and leadership.
• Technology: Familiarity with digital tools and platforms such as Miro, ChatGPT and Slack.
• Analytical thinking: Ability to track performance metrics, analyse campaign success, and optimise strategies based on data.

About you

• You’ll thrive being part of an early-stage startup, with all the challenges, ambiguity and excitement that brings. If you’ve worked in an agile environment, all the better.
• You’ll be ambitious for growth both for yourself and for Estendio and you’ll be someone who truly embodies a growth mindset in embracing challenges, learning from feedback and being able to pivot quickly.
• Adaptability is one of our key values so you’ll need resilience to cope in a fast paced environment, a can-do attitude and the ability to roll your sleeves up and get on with every part of the work.
• You’ll bring a positive energy to the company team dynamic - we are a small but close team so you’ll be someone who works in a self directed but very collaborative way.
• You’ll be someone who can balance both creative and analytical thinking and deliver results quickly without compromising on quality.
• If you have an interest in accessibility, and advocating for disabled individuals, then that’s a big advantage!

We’re looking for someone who’s comfortable with change, open to experimenting, and ready to grow with us as we navigate exciting opportunities and fresh directions. If you’re flexible, adaptable, and energised by the ever-evolving nature of a startup, you’ll fit right in!

Benefits

What you’ll get in return

• Salary: Competitive to market salary with equity options. Let us know your expectations and we’ll be happy to chat.
• Location: Remote, with some hybrid work available at our Glasgow office. You’ll need the ability to travel to our Glasgow office on a reasonably regular basis, when required.
• Holiday: Allowance of 33 days (including bank holidays).
• Flexibility: We operate a core hours flexi system and are currently operating under a 9 day fortnight work pattern so that we have every second Friday off.
• Pension: We operate our company pension scheme through Aviva.
• Wellbeing: We know how important wellbeing is to happiness at work and we operate a cash-back plan to help you cover some of the costs of everyday healthcare needs as well as a lot of 'nice to haves’.
• Assistive technology support package: We mean what we say about accessibility and we're happy to look at any reasonable adjustments you might need either within the recruitment process or when you're working with us.
• Home working budget: We want you to be set up for success so we give everyone £150 towards their home office set up.
• The team: The opportunity to work with an incredible bunch of folk who are committed to making real impact through tech for good - and having some fun along the way!

Our recruitment process

Diversity, equity, and inclusion are at the heart of who we are and what we do.

We encourage applications from all backgrounds and communities and we are happy to discuss any reasonable adjustments that you require.

We also recognise the many talents and advantages of being neurodivergent so we are very open to applicants with neurological differences.

We have a 3 stage process to make sure we’re getting the right people to join our team.

Stage 1

First, we’ll schedule a quick informal chat to work out if we think at this stage we are a good fit for each other. Sometimes, instead of a call we might ask you a few questions via an online video platform.

Stage 2

If this goes well then we follow up with a second stage interview to talk more about your skills, experience and personal attributes. We also include in this stage a culture fit focus where we really zone in on our company values and make sure we’re really well aligned to each other.

Stage 3

Lastly, we aim to meet people face to face so that we can properly see how we interact together in a more human way. This is usually by way of an informal coffee meet with one or two of the team.