Brand Manager

F45 is a global fitness brand known for its innovative and effective fitness programs. As a member of our marketing team, you will contribute directly to our growth and be a part of a dynamic, fast-paced environment that encourages creative solutions and values impact. Join us to play a key role in shaping the future of fitness media and marketing.

As a Brand Manager for FS8 and Vaura Pilates, you will be responsible for developing and executing comprehensive brand strategies that drive growth, enhance brand perception, and strengthen customer loyalty. You will work closely with cross-functional teams to ensure that our brands remain at the forefront of the fitness and wellness industry. This role will also be responsible for FS8/Vaura Challenge.

As the Brand Manager, you will be responsible for:

Brand Strategy Development:

- Define and refine the brand strategies for FS8 and Vaura Pilates to align with the overall business objectives.

- Develop and communicate the brand's vision, mission, and values to internal and external stakeholders.

Brand Identity Management:

- Oversee the consistent representation of FS8 and Vaura Pilates' brand identity across all touchpoints, including studios, encompassing overall visual elements, messaging, and tone of voice.

- Ensure that brand guidelines are followed by internal and external partners.

Marketing Campaigns and Initiatives:

- Plan, execute, and analyze marketing campaigns that promote brand awareness, drive member acquisition, and increase engagement.

- Collaborate with the content and design team to create compelling content and collateral that aligns with the brand's messaging.

Franchisee/Customer Feedback:

- Monitor and respond to franchisee/customer feedback and insights to improve brand perception and satisfaction.

Competitor Analysis:

- Conduct regular market research and competitor analysis to identify opportunities and threats and adjust strategies accordingly.

Cross-Functional Collaboration:

- Work closely with cross-functional teams, including marketing, content, sales, operations, and design, to ensure brand alignment in all aspects of the business.

Budget Management:

- Manage and allocate the brand's budget effectively to maximize ROI for marketing and branding activities.

Requirements

Our ideal Brand Manager will have...

• Bachelor's degree in Marketing, Business, or a related field
• Proven experience (3+ years) as a Brand Manager, preferably in the fitness and wellness industry.
• Strong understanding of brand strategy, identity, and management.
• Exceptional project management and organizational skills.
• Creative mindset with the ability to generate innovative ideas.
• Excellent communication and interpersonal skills.
• Proficiency in market research and analysis.
• Experience with budget management and financial tracking.
• Ability to work collaboratively across teams and with external partners.

Benefits

F45 Training is committed to offering competitive pay and benefits.

• Incredible Medical, Vision and Dental benefits
• Competitive salary, based on experience
• 401(k)
• Flexible / Unlimited PTO
• Casual dress and laid-back work environment
• Fun, fitness and health orientated environment

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F45 is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.