Marketing Data Analyst

Job Description:

'This role is transformation-funded and therefore has an expected end date of December 31st, 2026'

With iconic brands like M&M’s®, Snickers®, Orbit®, Extra® and Skittles®, Mars Wrigley is a global leader in treats and snacking with over 100 years of history of putting smiles on people's faces while also being dedicated to positively impacting the planet through continually improving the way we source, make and market our products.

We are advancing Mars Wrigley's consumer focused data strategy built on martech and adtech (madtech) platforms, enabled through the One Demand Data and Analytics team, leading both a capability and cultural change of being data driven with measurable business benefits.

As the Marketing Data Analyst, you will use advanced analytics and visualization to measure the performance and effectiveness of digital channels and marketing campaigns to drive overall media efficiency and effectiveness. This role demands a blend of analytical expertise, strategic acumen, and ability to transform complex data into actionable insights. The ideal candidate will handle detailed data analysis, campaign reporting, and closely collaborate with stakeholders to drive strategic decisions. The Marketing Data Analyst associate should also possess expertise across various marketing verticals including social media, programmatic advertising, web analytics, CRM, and paid media.

What are we looking for?

• Bachelor’s Degree, or equivalent work experience
• Significant prior experience in the fields of Analytics, Data Science, or Strategy demonstrating the ability to derive insights offering marketing solutions. Agency experience preferred.
• Proficiency in data analytics software: SQL, Python, or R
• Familiarity with digital marketing channels and tools
• Experience with website measurement and tagging tools (e.g., GA/GTM) and troubleshooting tag configuration.
• Experience with data visualization tools (e.g., Tableau, Power BI, Lookr, Datorama, plotly, ggplot, seaborn)
• Strong analytical skills and the ability to interpret data.
• Knowledge of statistical analysis and modeling techniques
• Strong communication and data presentation skills
• Detail-oriented with a high level of accuracy.

What would be your key responsibilities?

• Create marketing measurement plans tailored to consumer data engagement, including assessing audience performance
• Employ data visualization and reporting techniques to effectively communicate measurement results
• Utilize historical data to create baseline models for future campaign comparisons
• Analyze campaign data to provide actionable insights and recommendations for optimization
• Build attribution models that account for multi-device, multi-step consumer journeys
• Identify and assess engagement points contributing to conversions
• Define KPIs and success criteria for campaigns
• Create audiences for activations in marketing and media campaigns, collaborating with the Data Science team where applicable
• Enhance the robustness of the CDP with activation and journey measurement logic
• Foster an analytics and data-driven mindset across business teams
• Collaborate closely with stakeholders to achieve business results through consumer-focused marketing strategies

What can you expect from Mars?

• Work with over 130,000 with diverse and talented Associates, all guided by The Five Principles.
• Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
• Best-in-class learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.

All applicants must have permanent legal authorization to work in the United States. Mars does not sponsor employment visas for this role.

This position is not eligible for relocation benefits.

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Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.