Insights Analyst

Position Overview:

In the role of an Insights Analyst, you will be responsible for harnessing the power of social media data to translate complex insights into impactful narratives. You'll leverage your expertise in data storytelling to uncover how social media directly influences a business's brand performance. We seek a highly adaptable and results-oriented analyst who thrives in a fast-paced virtual environment. You'll possess a strong foundation in social media data analysis, coupled with a keen ability to learn new tools and methods to stay ahead of the curve. This role demands both independent initiative and collaborative spirit, as you'll work closely with the team to deliver actionable social media insights to our clients.

Responsibilities:

• Proactively stay abreast of current and emerging trends, best practices, and relevant information pertaining to digital marketing.
• Collect, compile, and format large datasets from diverse social media platforms and other sources, ensuring data integrity and adherence to established data governance protocols.
• Develop comprehensive workbooks and other documentation to support your data analysis efforts. Leverage your advanced understanding of the data to extract actionable insights that generate tangible value for the client beyond basic reporting.
• Craft compelling reports and presentations that effectively communicate your insights to the client. These deliverables should reflect the high quality of your work and uphold the ICUC brand image.
• Participate in quality control initiatives, data management best practices, and workflow optimization efforts. Contribute to brainstorming and other initiatives designed to elevate the quality of ICUC Insights & Analytics.
• Provide support for revenue and growth initiatives through ad-hoc requests that bolster the Insights department’s position and contribute to achieving strategic business goals.

Requirements

• Minimum 2 years of experience in social media analytics, with a demonstrably strong track record of utilizing social listening tools to generate valuable insights. Prior experience with quality assurance will be considered an asset.
• Advanced proficiency in industry-standard social media analytics and listening tools such as Brandwatch, Talkwalker, Sprinklr, and Khoros.
• Ability to effectively communicate complex social media data insights to both technical and non-technical audiences.
• A strong desire to contribute to a high-performing team environment, fostering open communication and collaboration to achieve shared goals.
• Experience applying industry best practices to ensure data accuracy, analysis effectiveness, and report quality.
• The ability to manage multiple tasks efficiently, ensuring adherence to established quality standards.
• Proven ability to analyze complex data sets, identify trends and patterns, and translate insights into actionable recommendations.
• The ability to create clear, compelling, and visually appealing presentations and reports that effectively communicate data insights. Experience with graphic design is a plus.
• Solid understanding of computer applications, spreadsheet software, and Microsoft Office Suite.
• The ability to actively listen to client needs and project requirements to ensure alignment and deliver high-quality results.

Additional information

The salary range for this position is $70k-$85k. Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills. A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees.

We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact [email protected] or to begin a conversation about your individual accessibility needs throughout the hiring process.