Marketing Campaign Coordinator

About Borrowell:

Borrowell is a Canadian company whose mission is to help people feel confident about money. We provide insights and tools to make smart money decisions. The first in Canada to offer free credit scores, Borrowell provides educational resources, monitoring, innovative digital tools, and personalized product recommendations to help people feel in control and optimistic about their financial future.

With more than 3 million members, Borrowell is one of the largest fintech companies in Canada. To support us on our mission, we’re building an exceptional team of high-performing yet humble individuals who believe Canadians deserve more choice when it comes to financial services.

We place a high value on building a diverse and inclusive workplace and are proud to have a gender-balanced team. We know that diverse teams perform better; half of our team identify as women or non-binary.

We’re always on the lookout for passionate and driven people. If you think you’d be a great fit at Borrowell, read on to learn more about us and how our business works!

About the role:

Borrowell is looking for a Marketing Campaign Coordinator to support Borrowell’s rapid growth and achieve our mission of helping Canadians feel confident about money. Reporting to the Sr. Director of Marketing, this role will help identify and implement marketing programs to drive scalable user acquisition, with a focus on our referral program (Refer-a-Friend). You will empower Borrowell’s base of happy members to be advocates for the credit education and credit building tools they’ve found beneficial for their own financial journeys. You’ll also be responsible for growing and managing Borrowell’s social media platforms to expand our reach and increase awareness of the Borrowell brand among consumers.

If you’re passionate about personal finance, enjoy working with data, and have an experimentation mindset, this is the role for you!

Responsibilties:

• Grow Borrowell members through our Refer-a-Friend referral program:
  • Using a combination of data-driven decision making and creativity, propose experiments and campaigns that will unlock growth and give us learnings. These can include limited time promotions, user research, outreach programs and more.
  • Work directly with existing Borrowell members to execute on the programs, build relationships and collect feedback.
  • Own on-going referral program operations including tracking performance, fulfilling rewards and monitoring fraud/suspicious activities
• Develop and execute social media strategies to increase awareness of Borrowell in the Canadian landscape:
  • Implement a social media content calendar, incorporating content such as trending news, educational content, partner campaigns, and Borrowell products/features
  • Propose innovative and new campaigns to elevate our social media presence, incorporating member voices where possible
• Ensure all communications are on-brand and factually correct
• Use data to inform priorities and decisions, while also using reasonable assumptions to fill in information gaps
• Assist the Marketing team with activities related to other initiatives and channels (you’ll have the opportunity to learn a lot about multiple marketing disciplines in this role!)

Requirements

• 2+ years of hands-on experience in a Marketing Campaign or Community Coordinator/Specialist role (or equivalent) with a B2C brand(s) in-house or at an agency
• Strong communication skills - in addition to interacting with your colleagues, you’ll be representing Borrowell when you interact with our members, industry/social influencers and other parties
• Creative, empathetic and practical - you’ll be coming up with compelling ideas that resonate with our members and followers, while keeping things simple enough to execute and track
• Hands-on experience or you have demonstrated strong interest in using data or analytical tools when proposing ideas, prioritizing efforts/budget and evaluating results
• Experience with tools to generate assets for social media, such as creating images and videos, formulating captions/scripts, researching hashtags, identifying influencers, and so on.
• You should feel comfortable being in our social media videos!

Nice to haves

• Knowledge of personal finance and/ or fintech industry
• Experience with business intelligence tools, such as Looker, Tableau, Heap, PivotTables or similar

Benefits

• The Opportunity - join and have a major impact at a growing company that is helping make financial stability possible for everybody
• Comprehensive Health Benefits - medical, dental, vision, and paramedical health benefits for you and your family, with extra yearly coverage for psychotherapists and massage therapists
• Additional Health Benefits - virtual benefit offering that allows you to connect 24/7 with nurses, doctors and mental health professionals
• Maternity & Parental Leave Top-up - available to new parents
• Wellness & Transit Benefit - $600 annually to spend on whatever brings you joy
• WFH Reimbursement - we ship you gear like a laptop, mouse, keyboard, and you can reimburse additional items to make your workplace better for you
• Employee Development Benefit - annual reimbursements on payments to help your learning
• Givewell Benefit - 1 paid volunteer day a year to give back to the community
• Flexibility - flexible working hours and a flexible vacation policy

We are remote-first across Canada with an office in Toronto. This role requires you to attend in-person meetings and team-building events.

At Borrowell, one of our core values and firm beliefs is that diversity makes us better. If you’re unsure about your qualifications for this position we’d still encourage you to apply. We’re looking for candidates who have experience but know that not everyone’s had a chance to demonstrate what they can do. What’s most important is that you have a growth mindset and care about helping people with their finances - an area in their lives that causes a lot of stress.

Please note that due to the sensitive nature of the work we do, clearing a credit and criminal record check is a condition of employment.

By submitting your application you consent to Borrowell's use and processing of your personal information in connection with your job application at Borrowell and its recruitment processes.

Borrowell encourages applications from candidates with differing abilities. Please let us know if you require accommodation at any stage in the selection process.