Senior Sales & Events Manager

Role: Senior Sales & Events Manager
Reports into: Managing Director of Broadwick Services
Location: London
Contract Type: Full Time, Permanent (42.5 hours per week)

Who we are:

Broadwick is a multifaceted international company with headquarters in London who create, develop, own and operate a diverse portfolio of spaces, events and experiences.

We believe in redefining spaces and how people experience music, art, culture and recreation by breaking down the traditional barriers. Our history and heritage is deeply rooted in music, building a portfolio of 20 global festivals before selling the portfolio in 2019 to focus on our growing portfolio of spaces that includes Printworks London, Depot Mayfield Manchester, The Beams London, Exhibition London and Magazine London.

Collectively we strive to push boundaries and disrupt the cultural landscape by combining big thinking, bold ideas and commercial intelligence to produce spaces and experiences for discerning audiences in inspiring locations.

About Broadwick Spaces:

Broadwick Spaces is a business that is composed of three divisions: Broadwick Spaces, Broadwick Partner Spaces and Spaces & Stories. The Broadwick Spaces division includes venues we own or lease and host client events as well as music and culture. The Broadwick Partner Spaces includes venues we manage or operate with external partners; they focus on client hires. Spaces & Stories is a venue portfolio sales agency.

About KERB:

KERB is a dynamic street food company, specialising in nurturing and accelerating the growth of small food businesses. Through their markets and events, KERB provides a platform for over 100 carefully selected traders to showcase their diverse culinary talents. Known for their commitment to food quality and innovation, they create vibrant food experiences across London at key locations like Seven Dials Market​.

About Corner Corner

Located in Canada Water and developed as a collaboration between Broadwick Spaces and KERB, Corner Corner is a vibrant space that combines food, music, and community. With a rotating selection of food vendors and immersive cultural programming, Corner Corner is a destination for creativity, connection, and collaboration.

What we’re looking for:

We are seeking a dynamic Senior Sales & Events Manager to lead and implement our sales strategy in partnership with KERB’s commercial team. This role will focus on driving revenue growth, managing incoming enquiries, and ensuring targets are consistently met across Corner Corner.

What you’ll be responsible for:

Sales Leadership

• Oversee and execute sales strategies, including diary management, lead generation, and business development.
• Manage all incoming enquiries, ensuring timely and effective conversion into sales.
• Lead proactive sales initiatives, identify new market opportunities, and nurture client relationships.
• Drive achievement of sales targets and KPIs, ensuring continuous monitoring and improvement.
• Confidently negotiate contracts to meet or exceed conversion goals.
• Conduct site visits, presenting the venue to clients and explaining event logistics.

Marketing Collaboration

• Work closely with the marketing team to implement evidence-based strategies that drive brand growth and audience engagement.
• Act as a brand ambassador, ensuring all marketing efforts align with company objectives.
• Attend networking events, exhibitions, and promotional activities to increase visibility and promote Corner Corner.

Financial Oversight

• Ensure full compliance with Broadwick’s financial policies and procedures.
• Manage invoicing, debt collection, and event reconciliation in collaboration with the operations team.
• Report financial performance metrics and forecasts to senior management, contributing to the space's P&L.

Operations & Compliance

• Partner with the operations team to ensure adherence to group policies across the venue.
• Ensure all health, safety, and operational standards are maintained at the highest level.

Team Development

• Mentor and support the sales team, fostering a culture aligned with Broadwick’s values.
• Communicate team development needs and participate actively in personal and team growth.

Other

• Carrying out ad hoc duties when required to.

You’ll need to have:

• Proven experience (4+ years) in sales for large, multifaceted venues.
• Strong leadership skills, with experience managing cross-functional teams.
• Commercial acumen and the ability to create, execute, and monitor sales strategies.
• Experience delivering on sales targets, budgets, and KPIs.
• Knowledge of the local venue market and relationships with key agents.
• A calm, professional demeanour under pressure, with excellent client relationship management.
• A proactive, solutions-driven approach to work.
• Strong communication skills, with the ability to engage with a broad range of stakeholders.
• Proficiency with CRM systems, G-Suite, and Microsoft Office.
• Demonstrated ability to collaborate with marketing and operations teams for successful outcomes.

Nice to have:

• Proficiency in Salesforce or similar CRM systems.
• Relevant H&S qualification (IOSH / NEBOSH).
• Personal License Holder or first aid qualification.