Sr. Data Insights Analyst

Position Summary

Role and Responsibilities

Sr. Data Insights Analyst, Media & Entertainment.

Samsung Ads, the advertising monetization arm of Samsung Electronics, leverages proprietary real-time TV viewing behavior and insights to promote relevant brand and content experiences to consumers. We partner with brands, agencies and content owners to deliver unique advertising opportunities on native placements within our Smart TV platform and programmatically with a cross device solution.

Samsung’s unique first party data help brands and media owners connect to their audience as they explore content across desktop, mobile, tablets and our Smart TVs. The Samsung Ad platform delivers high-quality audience targeting powered by three key components: first-party audience data at scale, world-class data science, and brand-safe cross-device ad inventory.

The Opportunity

We’re looking for an innovative, self-starter to join the Samsung Ads Data Insights Team. This person will collaborate with teams across Samsung Ads to support our clients’ reporting and insights needs leveraging the most comprehensive TV viewership data in the industry.

The candidate will be responsible for supporting Samsung Ads data insights and solutions for media & entertainment advertisers —Streaming TV apps, TV networks, Game publishers. This role will be client facing and the analyst will be expected to explain measurement methodology and results directly to Samsung Ads clients.

Candidate must be organized, detailed oriented, flexible and possess the ability to establish priorities with minimal guidance in a fast paced environment – must be proactive, analytical problem solver and strategic thinker who is able to draw conclusions and deliver a concise, data-driven story to internal and external stakeholders.

Core Responsibilities

• Partner with Sales and Client Solution stakeholders to present Samsung Ads analytical capabilities to clients and interpret campaign results to improve campaign KPI performance.
• Leverage Samsung first party data, combined with client first party or third party data to inform client’s pre-campaign strategy for audience targeting and media strategy
• Apply Samsung measurement capability and interpret campaign results to improve KPI performance
• Design campaign measurement and attribution plans fit for client purpose.
• Explore data to identify trends and opportunities, problem solve anomalies interacting directly with Client Analytics team and Product and Engineering teams.
• Become an expert with Samsung Ads data warehouse and internal tools to help Sales & Client Solutions answer key client questions.
• Partner with stakeholders and other support groups to identify new analytical capabilities/solutions that will empower the sales and service organization
• Collaborate with 3rd party data and measurement partners to deliver results to clients when applicable.

Qualifications

• Bachelor’s degree in quantitative discipline preferred (Economics, Statistics, Mathematics, Market Research)
• 5+ years relevant experience: media company, ad agency, market research firm, ad tech, etc. is preferred
• 3+ years in related analytics role with practical application of ad campaign performance reporting
• Strong communication skills - ability to effectively present insights and analysis in front of clients, agencies, executives, and stakeholders
• Ability to translate between business and technical communities. A high degree of analytical expertise is essential, along with the ability to communicate results for consumption of non-technical colleagues.
• Experience working with large relational TV viewership databases and principles of ad campaign performance attribution, research design, treatment and control incrementality and AB testing.

The salary range for this role will vary among specific regions due to geographic differentials in the labor market, and actual pay will be determined considering factors such as relevant skills and experience, and comparison to other employees in the role. However, the salary ranges in the following regions are expected to be as follows:

• New York: $140,000 to $155,000
• Los Angeles: $130,000 to $145,000

Skills and Qualifications

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