Social Video Analyst

• Develop Reach’s social credentials to take to market and media agencies to help win more commercial partnerships (as a group, but also for specific brands like Curiously & OK!)
• Be the business expert across all the major social analytics tools including Meta Business Suite, YouTube Studio, Snap Studio, TikTok Analytics and X Analytics and third party
• Produce weekly social reports for all of Reach’s major brands covering key metrics such as reach, impressions, follower growth, video views, engagements and revenue
• Use this data to provide learnings and recommendations to wider teams and key personnel across Reach Studio
• Work with large data sets across the major social platforms to provide in-depth insights; from YoY growth, to specific demographic and revenue growth on a specific brand
• Create standalone bespoke reports and dashboards for Studio teams and senior stakeholders, ensuring that the data is visualised in a clear and accessible format

Requirements

• Excellent knowledge of social video analytics and the ability to pull reports from native platforms as well as from Tubular Labs and Conviva
• Excellent understanding of indirect revenues strategies across social and video
• Excellent knowledge of output quality, current trends and how that differs by platform
• Good knowledge in paid social across Meta, TikTok, YouTube & Snap
• Strong awareness of emerging social platforms and content consumption patterns
• Organic social as an industry and how to maximise engagement and reach
• Background in social media analytics and analysis at an agency or media business

Technical Skills:

• Excellent understanding of Google Sheets/Excel
• Understanding of Business Managers across Meta, TikTok, YouTube & Snap
• Understanding of operated and owned platforms and how to produce insight reports
• Ability to plug-in APIs (where necessary) and deep dive into big data reports

Additional information

What can we offer you?

We are offering a competitive salary and benefits including;

• Help saving for your retirement - join our pension scheme and we’ll match contributions up to 6%
• 25 days’ holiday per year when you join. After three, five and ten years’ service with Reach, you’ll accrue one additional day of annual leave. We also have a Holiday Purchase Scheme
• Giving back day - an additional day’s leave each year to support a cause close to your heart
• Enhanced family leave - including maternity, paternity and adoption - and you’ll be eligible after just six months’ employment
• Private Healthcare Cash Plan - free health cash plan so you can claim back cash for a range of medical expenses
• As one of the UK’s top 50 Inclusive Employers everyone’s invited to join our events, programmes and networks to celebrate diversity and build an environment where all our people can thrive
• Wellbeing support - including a 24/7 employee assistance programme (EAP) for you and your nearest and dearest
• Awesome career opportunities - you’ll have support from your line manager and a range of learning & development programmes
• We are also a member of the 30% Club, a global campaign aimed at increasing gender diversity at board and senior management levels

Reach plc believes diversity brings benefits for our customers, our business and our people. This is why we are committed to being an inclusive employer and encourage applications from all suitable applicants irrespective of background, circumstances, age, disability, gender identity, ethnicity, religion or belief and sexual orientation.