Insights Specialist

Job Function:

Media Analytics

• Produce and present competitive Advertising Expenditure reports, analyses and reviews
• Produce and present audience / market insights reports and analyses South Africa and Africa
• Produce and present post campaign reports and analyses
• Produce and present audience tracking reports and analyses
• Produce and present media inflation reports and analyses
• Responded to global data, reports and insight queries for central services
• Produce and manage live dashboards/reports in Google Studio or any other preferred Publicis Groupe platform you are trained on
• Work with the Data Sciences team to build and maintain live dashboards
• Input into POV’s - Points of View documents, including, but not limited to various landscape documents in South Africa and Africa, on eCommerce, social media, media inflation, channel specific or other required at the time.
• Set up and coordinate group training sessions with third party data and technology suppliers
• Share skills and knowledge with interns and junior colleagues
• Source insightful and useful information that would benefit not only media, but all the Publicis Groupe companies. Readily share this information though the Lion Library on Team, via email and the Cognition WhatsApp group.

Tools that the candidate should be familiar with:

• Nielsen’s AdWizz
• Telmar TV Post Campaign
• Telmar Tracker (Radio PCA tool)
• Telmar Survey Time
• GWI is a nice to have (but not mandatory)
• TGI (nice to have, not mandatory)

Media Owner Services

• Set up meetings, qual study groups and presentations with media owners
• Conduct media owner surveys within the media teams to determine their awareness, understanding and
• Build and present Ad-Spend, inflation and audience insights reports

Produce and present POV’s (Points of View) documents

Requirements

Skills and Experience

• Strong mathematic skills
• A marketing degree, diploma or certificate
• MS Excel at an advanced level
• Google Data Studio and Google Analytics Certificates
• Mediatool training
• Telmar – Survey Time, Geographics, Autographics, Transmit, Radio Max Training Completed and refreshed

Nielsen WizzAds for Advertising Spend Training