Marketing Automation Specialist

• Assist in the management and maintenance of our CRM system, ensuring data accuracy and completeness.
• Support the creation and execution of email marketing campaigns and push notifications, using marketing automation tools.
• Collaborate with the CRM team to segment and target audiences effectively.
• Monitor and report on key performance metrics related to CRM, email marketing and push notification efforts.
• Assist in the development and optimization of customer journeys and automated workflows.
• Provide support in analyzing customer data to identify trends and opportunities.
• Help in the creation of customer personas and audience segmentation strategies.
• Stay updated on industry best practices and trends in CRM and Marketing Automation.

Requirements

• Advanced Eloqua Proficiency: Proven expertise in utilizing Eloqua for advanced marketing automation campaign creation, management, and optimization.
• Data Analysis and Reporting: Ability to analyze Eloqua data to assess campaign effectiveness, identify trends, and propose improvements based on key performance metrics.
• Integration and Process Automation: Skill in designing and implementing automated workflows through Eloqua, including integration with other tools and corporate systems for efficient and synchronized marketing activity management.
• Understanding of CRM systems and Marketing Automation platforms (e.g., Oracle Eloqua, Salesforce Sales Cloud, HubSpot, or similar).
• Proficiency in Microsoft Office Suite, especially Excel and PowerPoint.
• Excellent analytical and problem-solving skills.
• Strong attention to detail and organizational abilities.
• Effective communication and teamwork skills.
• Self-motivated and eager to learn.