Senior Social Media Manager

What you’ll do:

With a deep understanding of the digital marketing world and the opportunity for social media to influence key business results and outstanding consumer engagement, you will lead a team of social media professionals, oversee content creation, and implement campaigns to drive audience growth and achieve key performance indicators. In addition, you will be responsible for developing and executing a comprehensive social media strategy to enhance the organization's online presence, brand awareness, and engagement across various social media platforms. Possessing a deep understanding of social media trends, excellent leadership skills, and a strategic mindset.

Responsibilities:

• Social innovation will be at the core of their functionality.
• They will be required to work closely with the leadership team to ensure that opportunities are not missed within the social media environment.
• To work as a collective to create, implement and maintain our client’s social media strategies through community management, social listening, content creation and reporting.
• Coach, support, and develop the social media team in a way that evokes strong performance and creates and maintains an environment of optimal productivity and morale in the team.
• Provide proactive strategy and guidance with clients, leveraging their expertise in social media.
• Implement tools and processes for social media monitoring and analytics.
• Utilise data to assess the effectiveness of social media efforts and make data-driven decisions.
• Provide proactive and specific feedback to clients regularly – be a voice for the brand across all social platforms.
• Oversee the strategic processes and the quality of output from the social team.
• Foster a collaborative and creative work environment that encourages continuous learning and skill development Management of team and daily operations (stand ups, check-ins)
• Resource management and new team member training
• Manages team leave and adherence.
• Resolves conflict in a timely and effective manner.
• Driving the culture of Digitas and managing capabilities to adapt to changing environments and needs.
• Overseeing deliverables of extended internal team to ensure client needs are met.
• Incorporating the Client Service lead and Delivery Manager on projects when complexity of project calls for their need.
• Willingness to travel as needed – you’re open to new places, new faces and new ideas.

Requirements

• Degree or diploma in journalism, communications or English, or a PR or corporate communications certificate
• Minimum three to five years of active social media listening, reporting and analytics on behalf of brands.
• Minimum three to five years of online copywriting or social media writing experience
• Excellent understanding of the social media marketing and related disciplines including content strategy, online video, and influencer engagement
• Excellent verbal, written and presentation skills.
• Healthy personal social media presence
• Technical understanding of social networks’ design and functionality specs
• Highly skilled in Microsoft Office, particularly PowerPoint
• Proficiency and experience in social scheduling and listening tools.