As the Digital Marketing Manager at ZayZoon, you will be responsible for developing and executing comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth. You will play a critical role in building and maintaining our digital assets, optimizing our online presence across web properties, landing pages, PPC and social media ads, and ensuring seamless, user-centric digital experiences aligned with our various stakeholders. This is an exciting opportunity to leverage your expertise in digital marketing to propel our fintech startup to new heights.
Key Responsibilities
- Digital Strategy Development: Develop and implement digital marketing strategies aligned with business objectives, leveraging a deep understanding of our target audience, market trends, and industry best practices.
- Digital Asset Management: Oversee the creation, optimization, and maintenance of digital assets, including web properties, landing pages, PPC and social media ads, ensuring alignment with brand guidelines and stakeholder requirements.
- User-Centric Experiences: Create responsive, customer-centric digital experiences across all touchpoints, optimizing user experience (UX) and customer experience (CX) to drive engagement, conversion, and retention.
- SEO and Technical SEO: Lead SEO efforts, including technical SEO optimizations, keyword research, content optimization, and link building strategies, to improve organic visibility and drive qualified traffic.
- Data Analysis: Utilize data-driven insights to inform decision-making and optimize digital marketing campaigns, leveraging tools such as Google Analytics, Ahrefs, SEMrush, HubSpot, Surfer SEO, etc.
- PPC and Social Media Advertising: Develop and manage PPC and social media advertising campaigns across various platforms, including Google Ads, Facebook Ads, LinkedIn Ads, etc., to drive targeted traffic and conversions.
- Performance Monitoring: Monitor key performance indicators (KPIs), track campaign performance, and prepare regular reports to assess the effectiveness of digital marketing initiatives and identify areas for improvement.
- Budget Management: Manage digital marketing budgets effectively, allocating resources to maximize ROI and achieve business objectives.
To be successful in this role, you need to be someone who:
- Has extensive experience in digital marketing, with a focus on building and optimizing digital assets, PPC and social media advertising, SEO, and data analysis.
- Demonstrates a deep understanding of various digital marketing platforms and tools, including Google Analytics, Ahrefs, SEMrush, HubSpot, Surfer SEO, etc.
- Possesses strong project management skills, with the ability to lead cross-functional teams and manage multiple projects simultaneously.
- Shows a proactive and strategic approach to digital marketing, with a focus on driving measurable results and continuous improvement.
- Exhibits excellent analytical skills, with the ability to interpret data and insights to inform decision-making and optimization strategies.
ANYTHING ELSE YOU MIGHT NEED TO KNOW
Candidates must be located in North America to be considered.
We are organized as a remote team, as such we are looking for candidates who can work effectively remotely. You must have access to a secure high speed internet connection and a secure workspace to ensure security of private information. This role is available on a permanently remote basis.
Please note that a final step in our hiring process is for candidates to arrange personal reference calls with former managers and others we may choose and undergo a criminal record check along with a basic security clearance due to the nature of our business.
We wish to thank all qualified applicants for their interest in joining our team!
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ZayZoon
ZayZoon is a company focused on promoting Earned Wage Access through a network of partners and clients.
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