Integrated Marketing Specialist

INTEGRATED MARKETING SPECIALIST

Summary

The Wikimedia Foundation is looking for an Integrated Marketing Specialist to join our team, reporting to the Senior Manager of Integrated Marketing.

As the Integrated Marketing Specialist, you will be responsible for designing, developing, and executing global, multi-channel marketing campaigns, from objective-setting to evaluation, including campaign and messaging strategy, media and budget planning, as well as reporting. In this role, you will also coordinate and facilitate goals between multiple teams to advance better collaboration processes and build connected plans that aim at increasing brand recognition and understanding of Wikimedia work.

You are responsible for:

• The planning, development, and execution of marketing campaigns, including ensuring the campaign’s smooth and timely launch, achieving project milestones, keeping campaigns on budget, and problem-solving any roadblocks.
• Building and managing paid media plans for marketing campaigns, including identifying data-driven objectives, setting clear KPIs, segmenting audiences, and defining the campaign’s channel mix.
• Leading or contributing to integrated mar...