Lead Direct Response Specialist

Lead Direct Response Specialist (Fundraising)

Summary

The Wikimedia Foundation is the non-profit organization that operates Wikipedia – one of the most popular websites in the world, serving nearly half a billion users every month. It is the only non-profit in the top 50 websites, supported by a community of millions of individual donors around the world.

The Wikimedia Foundation is expanding its team and seeking an experienced direct response fundraiser to contribute to our audience-based fundraising strategy while overseeing new avenues of growth, including direct mail. Succeeding in this role will require a creative, data-driven mindset to help us get to the next level of innovation to drive the continued growth of Wikimedia’s fundraising program.

Responsibilities:

• Conceptualize and execute tailored donor journeys for various donor segments, encompassing recurring donors, grassroots supporters, and lapsed donors.
• Spearhead the management of the new direct mail pilot program, ensuring its effectiveness and alignment with organizational goals.
• Help launch SMS as a new communication channel to help with donor retention.
• Develop strategies to enhance do...