Head of B2B Marketing

We believe that mental health is just as important as physical health. We recognize that mental health issues can be complex and multifaceted, and we are dedicated to treating the whole person, not just the symptoms.

We aim to create a world where mental health is no longer stigmatized or marginalized, but rather is embraced as an integral part of one's overall well-being.

We believe that by providing quality care that is both evidence-based and compassionate, we can empower individuals to take charge of their mental health and achieve their full potential. We are passionate about making a positive impact on the lives of those struggling with mental health issues and we strive to be a force for positive change in the field of mental healthcare.

About the Role

We are seeking a dynamic and strategic marketing leader to build our B2B marketing function from the ground up. In this role, you’ll spearhead the development and execution of a comprehensive B2B marketing strategy that generates demand and drives acquisition and engagement across all of our B2B categories. You’ll work closely with our commercial team to find ways to accelerate the sales cycle and deepen engagement across multiple personas. The ideal candidate brings a proven track record of success in B2B marketing roles, exceptional leadership skills, and a deep understanding of data-driven decision-making.

Required Qualifications

• 10+ years of experience in marketing
• 5+ years of experience in leadership/management roles with experience building a function from scratch
• 5+ years of experience in B2B marketing with expertise in demand-gen, content, events, sales enablement, and digital marketing
• Proven experience working with sales/commercial teams
• Strong analytical skills and financial acumen

Preferred Qualifications

While having the preferred qualifications enhances your candidacy, having all of them is not mandatory. We encourage all interested applicants to apply, even those who may not meet every preferred requirement.

• Self-starter attitude
• Comfortable with ambiguity
• Proven experience leading GTM strategy with the ability to craft compelling positioning/messaging and identify the highest-performing channels
• Experience at a fast-paced startup going 0 to 1

We're serious about your well-being! As Part Of Our Team, Full-Time Employees Receive

• 100% remote work environment from anywhere in the US
• Competitive pay and benefits that don’t change based on location
• Health benefits: medical, dental, vision, life, disability, and FSA/HSA
• Access to our 401(k) plan
• Generous time off policies, including 2 company-wide shutdown weeks each year (for most employees) to focus on self-care
• Paid parental leave
• Employee Assistance Program (EAP)
• Stipend to ensure your home office sets you up for success
• Quarterly department stipend for team building or in-person gatherings
• Wellness events and lunch & learns spanning many topics

Our Team

The people of Rula are what truly define our mission and determine our impact on the people we serve. We believe in building not only a team, but a diverse community, inspiring each other by taking on big challenges, growing and succeeding together.