Marketing Executive

The Marketing Executive plays a crucial role in planning and executing marketing campaigns for events, closely aligning them with the organization's strategic goals. This position demands a tech-savvy, data-oriented professional who values continuous improvement and fosters effective teamwork. Essential qualifications include expertise in email marketing and content management systems , with a preference for experience in marketing automation.

Responsibilities

1. Campaign Execution: Work with the line manager to deliver marketing campaigns and event websites in line with strategic objectives. Maintain budget trackers, raise PO's and manage payments to suppliers
2. Performance Evaluation: Evaluate and report on the performance of marketing campaigns, offering insights and recommendations for improvements. Analyze data to identify trends and make data-driven decisions.
3. Coordination: Coordinate effectively with partners and suppliers to ensure seamless execution of campaigns, including contra and partner marketing agreements.
4. Website Optimization: Oversee the optimization of event websites to enhance traffic and conversion rates. Collaborate with internal or external support teams to implement necessary enhancements.
5. Data Management: Ensure data quality and compliance by working with internal teams. Uphold data governance and data management policies to maintain data integrity.
6. Brand Adherence: Review and ensure all marketing collateral, email marketing, website content, and digital marketing materials adhere to brand guidelines and meet established standards.

Requirements

Qualifications

• Analytical mindset with a focus on ROI
• Deadline-driven and relationship-building
• Collaborative team player, committed to growth
• Adaptable and takes ownership
• Ideally experience of using email marketing or marketing automation technology (Eloqua)
• CMS platform experience (e.g., Adobe Experience Manager)
• Social Media and content management experience
• Database management and segmentation
• Marketing analytics and digital practices
• Strong English & Turkish communication skills
• Strong writing skills
• Bachelor's degree or equivalent