Digital Marketing Manager: Acquisition

What You’ll Do

The Digital Marketing Manager will lead planning and execution of marketing initiatives across a portfolio of D2C lifestyle, apparel, and footwear brands, focusing on acquisition channels including digital advertising and affiliate marketing. This cross-functional role will partner closely with copy, design, project management, and merchandising teams to ensure timely development and deployment of on-brand campaigns driving to key business results and helping to achieve sales targets. The successful candidate will employ data-driven decision-making, a hypothesis-driven test & learn mentality, and an eye toward constant optimization of initiatives and campaigns.

What you’ll be working on

• Planning, execution, and measurement of D2C acquisition marketing initiatives across a growing portfolio of lifestyle, apparel, and footwear brands.
• Develop and produce paid media campaigns across paid social (Meta, TikTok), paid search, performance max, and other programmatic channels.
• Grow affiliate network and improve overall quality of publisher partnerships; responsible for keeping partners updated on business cycle, important events, etc.; identify opportunities for affiliate segmenting, special commissions, etc.
• Identify audiences of new prospects and develop strategies for targeting and converting them while maximizing efficiency (CAC) and attributable revenue (ROAS).
• Collaborate with retention marketing stakeholders to drive customer list growth and quality.
• Create and maintain performance reporting; able to present results clearly and make recommendations based on findings.
• Partner with design, merchandising, operations, copywriting, etc. to establish/maintain marketing calendars and help guide production of accurate marketing assets.
• Brief in all asset needs in a timely manner to allow for copy, design, review, signoff and deployment of campaigns.

Must Haves:

• 3-4 years in a marketing role. B2B/D2C experience preferred. Fashion/apparel or footwear experience nice to have but not required.
• Hands-on fluency with native DPSs: Facebook Ads Manager, Google Ads, and TikTok Ads Manager. NOTE: this is a hands-on-keyboard role with NO agency/3rd party partner resources for execution or reporting. Direct experience running ads is required; agency partner management does not in of itself satisfy this requirement.
• Deep understanding of audience targeting and ad optimization techniques, especially as measured by ecommerce sales.
• Ability to plan into and adhere to strict budget constraints.
• Comfortable in a collaborative role with many internal and external stakeholders.
• Able to juggle multiple brands/initiatives at once and prioritize independently.
• Comfortable with Google Analytics.

Primary Location Salary Range: $80,000 - $95,000