Product Marketing Manager

Product Marketing Manager

Insurance Products

Storable is looking for an experienced Product Marketing Manager with an entrepreneurial mindset to primarily build, execute, and continually refine the Go-to-Market (GTM) strategy for our insurance products. This person will also spend some of their time supporting the launch of key initiatives for our payments product. We’re looking for an intellectually curious product marketer with previous insurance experience who has the demonstrated ability to distill market insights to construct GTM strategies. They will also be comfortable executing on multiple concurrent, tactical workstreams. The ideal candidate will combine a cool and collected attitude with an insatiable desire to push projects through to completion.

What you will do:

Primary -

• Work collaboratively with cross-functional teams including product management, sales, customer success, and finance to align marketing initiatives with overall business objectives and ensure seamless execution
• Analyze market data, customer insights, and campaign performance metrics to assess marketing effectiveness, identify areas for improvement, and make data-driven decisions to optimize marketing strategies
• Stay updated on industry trends, regulations, and the competitive landscape within the storage insurance landscape to inform product positioning and marketing strategies
• Establish a deep understanding of the target personas necessary to drive insurance bookings and product adoption
• Develop and execute comprehensive marketing plans that align with business goals and drive awareness, adoption, and retention of our insurance technology products
• Construct simple yet highly differentiated positioning and foundational messaging statements to share with our marketing and sales teams
• Create high-quality marketing collateral including slideware, one-pagers, ebooks, videos, and webinars, ensuring consistent messaging and branding across all marketing touchpoints
• Contribute to field enablement efforts for Storable’s insurance products_,_ including live training, recorded training, product demos, and value-based documentation

Secondary -

• Design and optimize thoughtful customer-centric campaigns to migrate existing customers over from existing payments products to our proprietary technology
• Collaborate closely with payments product managers to understand product features, benefits, and competitive advantages. Build compelling launch strategies for new features we’re releasing to customers.
• Collaborate with the other members of the Product Marketing team to craft and optimize multi-product solution packages

What you will need:

• 5+ years of insurance industry experience that can span product marketing, product management, strategic consulting, or insurance marketing
• Knowledge of the payments (merchant services) space is a plus
• Servant-leader mindset and approach to collaboration
• Well-developed financial acumen
• Ability to simplify complex concepts
• Exceptional public speaking skills
• Strong presentation building skills
• Pricing and packaging experience is a plus
• Sophisticated writing skills
• Bias towards action
• Continual learner
• Ability to autonomously manage multiple concurrent workstreams under tight deadlines
• Proven ability to lead cross-functional projects without formal authority
• Excellent teamwork, interpersonal, and relationship management skills
• Attentive to details, quality, and accuracy
• Proven ability to drive projects through to completion despite obstacles
• Willingness to travel up to 10%; visiting customers, prospects, and partners may be required from time to time