Social Media Manager

The Manager, Social Media, works closely with the marketing and merchandising teams and owns the strategy and execution of Indigo’s social media messaging in alignment with our executive brand pillars. The Social Media Manager will champion continuous channel improvement, revenue growth, and drive both awareness and conversion to both online and instore.

KEY PERFORMANCE METRICS

• Drive profitable year-on-year traffic to Indigo.ca by driving a focused messaging plan in collaboration with the marketing and merchandising team.
• Ensure Brand / Messaging consistency across all channels.
• Drive incremental store visits vs YA.

KEY ACCOUNTABILITIES

Strategic

• Strategize and Execute: Develop and execute comprehensive social media strategies to enhance brand visibility, foster engagement, and drive growth across various platforms.
• Collaborative Integration: Work in tandem with cross-functional teams to ensure social media efforts complement and amplify broader marketing campaigns.
• Vendor Performance: Build / Own all vendor relationships to test and learn in new ways to achieve our objectives, manage through issues, and report out on campaign strength
• Performance Ana...