Senior Content Marketing Manager

Job Title: Senior Content Marketing Manager

Locations: Bucharest/Oradea ( office) or Remote ( other locations)

Company Overview:

Creatopy is an AI-driven creative automation platform that helps businesses and agencies easily create, personalize, scale, and serve effective ads. It streamlines the ad production and delivery process, allowing designers and marketers to maximize efficiency and achieve impactful results in their advertising campaigns. The company raised a $10M Series A in October 2023 and aims to further accelerate growth.

Job Description:

Are you a creative wordsmith yearning to break the mold of traditional content marketing? Do you dream of crafting content that empowers design leaders and shapes the industry's future? Are you a strategic mastermind with a passion for storytelling and data-driven results? If so, then join Creatopy as our Senior Content Marketing Manager and unleash your creative power!

Responsibilities:

Here's where your creative spark ignites:

• Develop and execute a comprehensive content strategy aligned with Creatopy's goals and audience insights.

• Craft compelling narratives across whitepapers, e-books, guides, blog posts, webinars, and more, showcasing how Creatopy empowers design leaders and quantifying the impact.

• Go beyond blog posts. Craft in-depth whitepapers, e-books, and guides that position Creatopy as the go-to solution for senior designers, art directors, and creative directors.

• Build meaningful relationships with industry thought leaders and publications. Secure guest posts, and interviews that amplify Creatopy's reach and brand awareness.

• Ensure your content is easily discoverable by your target audience. Optimize search engines and establish Creatopy as a trusted resource for design leaders.

• Collaborate with marketing and product teams to develop content aligned with overall business goals and audience insights.

• Analyze content performance, identify opportunities, and refine strategies for continuous improvement. Report on campaign success, content impact, and overall channel growth

• Manage multiple projects and deadlines efficiently, ensuring all content aligns with strategic goals.

• Proficiency in marketing analytics tools is a must to measure and optimize content performance. Identify content opportunities through market insights and performance analysis.

• Embrace experimentation, thrive in a fast-paced environment, and actively seek out new challenges.

Requirements:

Are you the creative force we're seeking?

• 5+ years of experience in B2B content creation, ideally within the design or marketing software space.

• Proven track record: A portfolio brimming with high-quality, engaging content that resonates with senior-level creatives.

• Strong understanding of SEO best practices and content optimization.

• Skilled at crafting compelling narratives that educate, inspire, and ignite action.

• Adept at analyzing data and using insights to inform content strategy.

• Strong writing and editing skills with the ability to tailor your voice to different audiences.

• Proficiency in marketing analytics tools to measure and optimize content performance

• Flexible, creative self-starter comfortable with risk-taking and change

• Proactive individual with strong project management skills and a keen eye for process optimization. You don't wait to be told what to do, you actively seek out new opportunities and challenges.

Benefits:

• Competitive salary with performance-based incentives

• Health insurance

• Professional development and career growth opportunities

• Dynamic and supportive work environment