SEO Lead

AutoLeap is building a world-class revenue organisation, and we are looking for a passionate SEO Lead to help build and grow the organisation. This is an exciting opportunity to join the ground floor of a rapidly growing B2B SaaS company. We are looking for a passionate top performer who is excited about rolling up their sleeves and getting us to the top of organic search engine rankings.

Why AutoLeap?

AutoLeap is a full-suite shop management solution for the auto repair industry. We are on a mission to improve the lives of shop owners around the world by bringing modern software innovations to their underserved markets. We are an international startup that values doing things differently and having fun along the way. Our leadership team consists of repeat CEOs, EY Entrepreneurs of the Year, Canada’s Top 40 Under 40, and hails from BCG, Bain, Wharton and Stanford.

As an SEO Lead, you will:

• Develop and execute comprehensive search engine optimisation strategies to achieve business objectives
• Monitor and analyse website performance using SEO tools and analytics platforms, providing regular reports and recommendations for optimisation
• Collaborate with content creators and digital marketing teams to develop and optimise high-quality, keyword-rich content for improved organic visibility
• Execute link-building activities to ensure quality links from reputable sources
• Work closely with cross-functional teams, such as content, design and product, to ensure optimal content performance
• Collaborate with marketing teams to integrate SEO with other digital marketing initiatives for cohesive campaigns
• Develop and execute effective on-page and off-page SEO strategies to improve website visibility and SERP rankings
• Optimise website content, meta tags, headers and URLs to ensure alignment with target keywords and enhance search engine crawlability
• Identify technical SEO issues and collaborate with the web development team to implement solutions for improved website performance and user experience
• Conduct SEO audits, competitive analysis and benchmarking to identify opportunities for improvement and stay ahead of competitors in search rankings
• Track and analyse website traffic, user behaviour and conversion rates to assess the effectiveness of SEO strategies and make data-driven recommendations
• Stay abreast of emerging SEO trends and technologies, exploring innovative approaches to enhance our SEO efforts further

To be successful in this role, you will need:

• A Bachelors/Masters degree in marketing, digital marketing or a related field
• Relevant SEO certifications (such from Google, HubSpot and/or Semrush)
• 3-5 years of experience as an SEO manager or a similar SEO-focused role
• In-depth knowledge of SEO best practices, search engine algorithms and digital marketing trends, with a strong understanding of the North American search landscape
• Proficiency with SEO and analytics tools like Google Search Console, SEMrush, Ahrefs, Screaming Frog, Google Keyword Planner and Google Analytics
• Knowledge of A/B testing and SEO reporting tools
• Experience with content management systems (CMS) and website optimisation platforms, like WordPress
• Strong analytical skills and the ability to interpret data and make data-driven decisions
• Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams

Preferred skills and qualifications:

• Basic understanding of website design, development, HTML/CSS coding, Pay Per Click (PPC) advertising and link-building strategies
• Knowledge of technical SEO, including speed optimisation for web and mobile
• Detail-oriented with strong organisational and project management skills
• Familiarity with social media marketing and its impact on SEO
• Experience with SEO testing and experimentation
• Strong project management skills to handle multiple SEO initiatives simultaneously