SEO & Digital Marketing Associate

Who We Are

Manay CPA Inc. is a full-service CPA firm that provides financial and tax consultancy for local and international businesses and individuals while providing a global platform for investment in the United States. Manay CPA staff is composed of US and international professionals specializing in start-up consulting, business plan development, new business formation, financial and retirement planning, tax planning, and CPA-reviewed financial statement preparation for VC investors and business valuation. The international staff speaks 4 languages removing the language barrier for international investors. Manay CPA serves the US Economy by making it easy for local and global investors to navigate within the tax, financial, and federal regulatory environment, and develop a roadmap for each entrepreneur across their growth journey. Manay CPA has received the Small Business of the Year Award by the COBB Chamber of Commerce in Atlanta for three years in a row.

Check out our website for more: [https://www.manaycpa.com>

Your Opportunity

Being one of the fastest-growing CPA firms in international business, we are looking for an SEO & Digital Media Associate for our Marketing Team to strengthen our brand's online presence and connect with our target audience. We have great benefits, flexibility, and growth opportunities, and your compensation will be in US Dollars. This opportunity is remote from anywhere in Turkey.

Responsibilities

• Creating and implementing SEO (Search Engine Optimization) and Local SEO strategies for Manay CPA websites
• Conducting comprehensive keyword research and analysis to identify relevant target keywords and phrases considering our competitors.
• Executing the most suitable tactics to achieve our Key Performance Indicators (KPIs) on an annual and monthly basis related to keyword rankings, visibility score, domain authority, and more.
• Developing and implementing on-page and off-page optimization strategies to improve search engine rankings.
• Optimizing website structure, content, and meta tags to enhance organic visibility.
• Developing a blog strategy for our websites involves crafting article outlines that incorporate pertinent keywords and meta tags.
• Collaborating with the content team (freelance bloggers, inhouse writers) to develop and optimize SEO-friendly website content, including blog posts, landing pages, and product descriptions.
• Conducting content gap analysis to identify opportunities for creating new, engaging content.
• Monitoring and analyzing website performance using SEO tools (Semrush, Search Console) and analytics (Google Analytics) platforms.
• Staying up-to-date with SEO trends and algorithm updates to ensure best practices are followed.
• Assisting in the website content management process by publishing new pages, generating landing pages, creating forms, implementing website elements, templates, and more.
• Overseeing website updates, enhancements, and bug fixes, collaborating with internal stakeholders and external vendors as necessary.
• Ensuring website content is accurate, up-to-date, and aligned with the overall marketing and branding strategies.
• Planning, executing, and optimizing paid digital advertising campaigns across various platforms (e.g., Google Search, Meta Ads, Bing, Youtube, etc) with performance marketing agencies.
• Developing and implementing remarketing strategies to re-engage with website visitors and drive conversions.
• Monitoring advertising budgets, tracking key performance indicators (KPIs), and provide regular reports on campaign performance.

Requirements

• Have a bachelor’s degree in marketing, communications, or a related field (preferred).
• Have a minimum of 3-4 years experience as an SEO and Digital Marketing Specialist or a similar role
• Advanced level of English IS A MUST - All interviews will be conducted in English!
• Experience with SEO and content optimization standards
• Agency management experience IS A PLUS
• Knowledge of using SEO management tools namely SEMrush, Screaming Frog, Search Console
• Familiarity with content management systems (e.g., WordPress)
• Familiarity with backend and frontend processes
• Familiarity with the accounting industry, whether at a basic or advanced level, IS A PLUS
• Excellent cross-group collaboration skills
• Highly organized, have multi-tasking skills, and ability to operate in ambiguous environments
• Ability to prioritize and multi-task in a fast-paced work environment
• Attention to detail and ability to follow standard procedures required
• Location: Home office
• Work hours will be based on US TIME ZONES
• Travelling might be required

Manay CPA provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

You can reach our Applicant Data Protection Policy through this link:

https://www.manaycpa.com/tr/hakkimizda/kariyer/calisan-adayi-kvkk/