Performance Marketing Specialist

• Manage & optimize paid ads campaigns including Meta, Google, and performance marketing activities that would bring qualified leads into Hubspot
• Work on a strategy to scale with Meta and/or other channels and manage the total budget towards paid ads campaigns with a minimum “cost per leads”
• Be responsible for tracking, reporting, and analyzing the performance of inbound marketing activities, data analysis
• Develop new nurturing inbound strategies to help improve “conversion rate” and drive more “sales qualified leads” from external sources
• Collaborate closely with the sales team to optimize lead conversion rates
• Work with the global teams and propose new inbound marketing solutions and implement the best practices in other countries both in performance marketing & automation systems

Requirements

• At least 3 years of experience in performance marketing operations,
• Strong knowledge of Paid Social and Google Ads optimization techniques and targeting strategies, bidding models and ad units across different ad platforms
• Proficient in lead generation, customer acquisition,
• Hands-on experience and in-depth knowledge of Google Analytics, Google Tag Manager, Data Studio, Hotjar (If HubSpot and/or Google Ads certifications are provided, it's a plus),
• Have experience in the use of marketing automation systems (Hubspot, Salesforce and etc),
• Comfortable in using MS Excel and Google Sheets,
• Have strong analytical skills and data-driven thinking with a problem-solving mindset with setting up dashboards and using the latest analytics tools to track the performance of your initiatives,
• Knowledge of channel-specific metrics and KPIs like CPA, CPL, CAC
• Advenced level of English (written and spoken),
• Familiar with Canva and creating ad visuals,
• Motivated team player who actively seeks challenging projects and proactively shares experiences and knowledge towards the team’s goals,
• Have strong project management skills. Self-motivated and extremely resourceful in driving projects forward