Digital PPC Specialist

We are seeking a talented Digital PPC Specialist to join our dynamic team. As a Digital PPC Specialist at LegalMatch you will be responsible for managing and optimizing PPC campaigns across various platforms such as Google Ads, Bing Ads, and social media channels. You will work closely with our marketing team to understand the objectives and develop effective PPC strategies to drive traffic, increase conversions, and maximize ROI.

This will be an in-office role in Austin, TX.

Responsibilities include:

• Create, manage, and optimize PPC campaigns across multiple platforms including Google Ads, Bing Ads, and social media channels.
• Conducting keyword research and optimizing ad copy to improve campaign performance
• Monitoring and analyzing campaign data to identify areas for optimization and improvement
• Implementing conversion tracking and utilizing data to make data-driven decisions
• Collaborating with the marketing team to align PPC campaigns with overall marketing objectives
• Staying up-to-date with industry trends and best practices in PPC advertising

Requirements

To be successful in this role, you will need:

• Prior experience as a PPC Specialist or similar role
• Strong knowledge of PPC platforms (Google Ads, Bing Ads, etc.)
• Proficiency in managing and optimizing PPC campaigns
• Ability to conduct keyword research and optimize ad copy
• Analytical mindset and ability to interpret campaign data to drive results
• Excellent communication and collaboration skills
• Google Ads certification is a plus
• Bachelor’s degree in Marketing, Advertising, or a related field.