Head of GTM Enablement

Overview:

Verkada’s sales team is growing rapidly, with hundreds of new hires every year and a quickly increasing number of geographies and segments. You will lead our sales enablement team and evolve it in many ways, including:

• Scale our process to cover multiple countries and languages
• Tailor our enablement program for specialty roles such as sales engineering, channel sales, and sales recruiting as well as different segments, e.g,. Global accounts sales
• Design and implement sales leadership enablement programs
• Keep up with a rapidly increasing product set
• Hire more highly talented team members

Responsibilities:

Enablement Strategy

• Develop a comprehensive enablement strategy that supports the growth and success of the sales team.
• Identify key areas of improvement and implement initiatives to enhance the sales and partner team's effectiveness and efficiency.

Training and Development

• Create and oversee a global sales training and development program to enhance the skills and knowledge of our sales teams and partner organizations.
• Develop and deliver training materials, in-person hands-on product workshops, sales playbooks, and other resources to support the sales team's success.

Content and Collateral

• Collaborate with Sales, Marketing and Product teams to develop collateral, presentations, and other materials that support the enablement of our teams.
• Ensure the availability of relevant and up-to-date content aligned with the buyer's journey and sales stages.
• Establish a content management system to organize and distribute sales materials efficiently.

Performance Measurement and Analytics

• Define key performance indicators (KPIs) and metrics to assess the effectiveness of enablement initiatives.
• Utilize data and analytics to track sales performance, identify trends, and provide actionable insights to sales leadership.
• Regularly report on sales enablement activities and outcomes to senior management.

Sales Events

• Own all content and training curriculum for Sales Kickoffs and other GTM related events.

New Product Introduction

• Work cross functionality with Sales, Marketing and Product teams to develop content and training programs to support new products launches across the GTM ecosystem.

Requirements:

• Bachelor's degree in business administration, marketing, or a related field. MBA or relevant advanced degree is a plus.
• Proven experience in sales enablement, sales operations, or a similar role, preferably in a global or multinational organization. Experience working with Channel Partners is a plus.
• Strong understanding of sales processes, methodologies, and best practices.
• Demonstrated ability to design and deliver effective sales training programs.
• Excellent project management skills, with the ability to prioritize and manage multiple initiatives simultaneously.
• Analytical mindset with the ability to utilize data and metrics to drive decision-making.
• Strong leadership and interpersonal skills to effectively collaborate with cross-functional teams.
• Excellent written and verbal communication skills.
• Proficiency in using sales enablement tools and technologies, CRM systems, and other relevant software.